How to inject copywriting into packaging design? 1. Visualization of characters. Characters play a role in conveying information in packaging design. If people can be effectively designed in packaging design, it will bring visual impact to people. At the same time, the font itself can also convey aesthetic feeling, which can not only bring people some beautiful visual experiences, but also bring people some visual pleasure. 2. Visualization of graphics. Graphics occupies a special position in packaging visual communication design and is one of the most direct visual communication methods. This is because the sound of visual elements such as graphics has an impact on people's visual image. Packaging graphics can have a strong visual impact.