China Newspapers Favored by Advertisers in 2008.
Top 30 National Metropolis Daily and Evening News
In 2008, the advertising value was among the top 100, and chongqing morning post ranked 15 nationwide, ranking first in Chongqing.
Chongqing morning post won the top ten honors of China Metropolis Daily again.
The latest survey of the new generation: chongqing morning post's newly rich readers rank first.
Chongqing morning post won the special prize of "Outstanding Contribution Award of the Group in 2008".
"Three hundred and sixty-five mornings were started by two big rivers and a morning paper." -This is the inscription of the famous writer Mr. Yu for the 0/0 anniversary of the publication of chongqing morning post. In 2006, chongqing morning post won the title of "Top 30 National Evening News and Metropolis Daily";
In June, 2008 and June, 2007, it won the title of "the media with the most brand communication power" in China for two consecutive years.
In June 2008, it won the title of "Chongqing First City Newspaper";
In August, 2008, he won the "2007-2008 China Advertising Value Contribution Award".
As the earliest morning newspaper named after Morning Post in China, chongqing morning post has gone through 1995 since its establishment. At the beginning of chongqing morning post's founding, "The sun is reddest, and the morning paper is new every day" became a familiar advertising slogan for Chongqing citizens. Since 13, chongqing morning post has always adhered to the tenet of "freshness", "cutting-edge" and "innovation". It has not only ranked among the top 30 national metropolis daily evening newspapers, but also become the most influential mainstream newspaper in Chongqing. Moreover, in the fierce competition of Chongqing newspaper market, with its brand accumulation of 13 years, it has set a series of "firsts"-chongqing morning post is an innovative newspaper. Created a number of firsts in Chongqing paper media.
The first window layout using the home page; The first to open the voice version; Take the lead in introducing the extended slimming format.
For the first time, chongqing morning post launched a 100-edition masterpiece in Chongqing media to celebrate the 10th anniversary of chongqing morning post. In major historical events and commemorative years, chongqing morning post also has special reports, such as the 10th anniversary of Hong Kong's return and the 10th anniversary of Chongqing's direct administration.
As the first metropolis newspaper in Chongqing, chongqing morning post has continuously improved the quality of the newspaper, and at the same time extended its brand effect by holding a series of influential social activities, reflecting its social responsibility-
In 2007, on the 10th anniversary of Chongqing's direct administration, a short message "Comment on Chongqing in One Sentence" was launched in conjunction with Xinhuanet, which was highly praised by all walks of life.
In 2007, when the stock market was booming, a "lecture hall on financial management" was opened, and top domestic securities experts were invited to give a lecture once a month, which caused a sensational effect that one ticket was hard to find.
Every year, the Double Ninth Festival will hold a "centenary birthday banquet" to carry forward the fine tradition of respecting the elderly of the Chinese nation.
Hosted the selection of "Top Ten Brands in Chongqing Influenced by Ten Years of Direct Administration" exclusively, and received 2 1.8 million SMS votes in just 16 days, setting a new record for SMS voting in Chongqing;
In the second half of 2006, chongqing morning post launched the "Top Ten Chongqing Businessmen in 2006" selection activity, which was the first time that Chongqing selected private entrepreneurs, which aroused great concern from the society and became an economic and social event that the whole city paid attention to for some time. Finally, an awards evening was held, which was known as the "Commercial Oscar Festival" in Chongqing. Nowadays, the "Second Top Ten Chongqing Merchants" selection activity is in full swing.
News innovation and activity innovation have finally made the morning paper stand at the top of the influence of Chongqing paper media.
According to the survey data of Beijing HC Media Research Center, in the first half of 2007, chongqing morning post ranked 13 in China and Chongqing ranked first.
According to the survey data of Beijing Century Chinese International Media Consulting Co., Ltd., in the first half of 2008, chongqing morning post ranked first in Chongqing newspaper circulation with a market share of 29.84%.
The reading rate of high-income people in Chongqing's newspaper industry ranks first (according to the survey data of China Xinfu (H3) Market and Media Research in 2007, the reading rate of chongqing morning post Xinfu people is 44%, and Chongqing ranks first. )