Vivian, general manager of China Baowu Iron and Steel Group, said that supply-side structural reform measures have created a good environment for enterprise development; The two large steel enterprises cooperated quickly and explored a new way of joint reorganization of large enterprises with the idea of reform.
"slimming and fitness" reduces production capacity
I think the combination of Bao and Wu is a good decision and a good opportunity. With the help of the excellent situation, we can achieve good results.
Supply-side structural reforms promote de-capacity. The first thing is to reduce the steel production capacity and enforce it vigorously, especially the "strip steel" with more than 654.38 billion tons, and we will not give up until we reach our goal. Nowadays, the market order has obviously improved, and the steel market has picked up, leaving enough room for the technological progress and structural adjustment of enterprises.
Before the reorganization, Baosteel and WISCO were both representative enterprises of technology and products in the "national team" of China iron and steel industry. In this joint reorganization, China Baowu is still actively exploring the potential of de-capacity, with the aim of "slimming and strengthening the body" and enhancing the market competitiveness.
Please see China Baowu's "Task List" for resolving excess capacity: in 20 16 years, 9.97 million tons were actually resolved, exceeding the annual planned tasks; 5.45 million tons will be further reduced in 20 17, and 3 million tons have been completed in the first half of the year. China Baowu completed the task of de-capacity exceeding 10% with 7% capacity of the industry.
China Baowu will easily enter the new market competition. Vivian said that managing zombie enterprises and reducing the number of households are the inherent needs of enterprise development. China Baowu proposed not to eliminate enterprises.
Eliminate loss-making enterprises if they lose money. In addition to the strategic cultivation of subsidiaries, in principle, losses for more than three consecutive years will be reduced. At the same time, through specialization and regional integration, focusing on development, the efficiency of resource allocation within the group will be greatly improved.
Rate. In the first half of this year, there were 59 households in China Baowu, accounting for 9.3% of the company's total households.
"gnawing hard bones": implementing the responsibility system of term management
The reform of state-owned enterprises and the reform of "three systems" such as labor, personnel and distribution are the most difficult bones for a long time. In particular, "whether cadres can be promoted" has restricted the development of enterprises.
In the process of this joint reorganization, China Baowu explored the introduction of the three-year term management responsibility system, which is vividly called the "cabinet system" of the internal business unit of the enterprise.
In the new round of strategic planning after Baowu Alliance, the industrial combination of "1+5" has been defined, and based on the green and smart steel industry, a pattern of coordinated development of new materials and related industries such as extended processing, modern trade logistics, industrial finance, industrial services and urban services has been created.
"Many related industries, each industry has its own characteristics and market environment. If we use a standard and a ruler to evaluate and measure, that is, compared with chickens, ducks, cattle and horses, there is no comparability, then the evaluation comparison is unscientific, and the evaluation results are either unconvincing or a mere formality." Vivian said.
China Baowu launched the term management responsibility system, setting three latitudes. The first latitude is "outperforming the market": every enterprise in the group compares the average performance of its industry or field. If the industry as a whole,
Ok, "your decline is less than the industry average, and it is also outperforming the market"; The second latitude is "beyond self", which is always better than the previous year; The third latitude is "challenging the limit", in the short term.
On the basis of the goal, establish a continuous limit goal.
This comparable performance is the real performance, and then it can be linked with the real assessment and real rewards and punishments, which can convince people and really generate incentives. At the same time, China Baowu is actively and steadily exploring the channels of employee transformation and exploring the market-oriented exit mode of employees under the new situation.
"Embedding" the new reform mechanism into new growth points
In the development of the industry "internet plus", the steel industry is at the forefront, and the field of steel e-commerce is the fastest. Among them, China Baowu's European-leaf cloud merchants not only entered the "first phalanx", but also began to become "leaders".
"While promoting the stock reform, we should embed the genes of investment and financing reform in an incremental way from the beginning to enhance the influence and anti-risk ability of state-owned assets." Vivian said. As a new growth point, Oye Shang Yun is
Breakthroughs have been made in pilot reforms such as equity opening and shareholding by core employees. In the first round of equity opening launched in March this year, six domestic and foreign enterprises and 126 core employees have been introduced to form a shareholding platform to participate in the shareholding.
It has formed a mechanism for enterprises and employees to enjoy benefits and bear risks.
In addition, China Baowu also implemented equity diversification by introducing social capital. In the first half of this year, the "He Siyuan" iron and steel industrial structure adjustment fund initiated by China Baowu, WLRoss Company, China-US Green Fund and China Merchants Group has been established, actively preparing for the establishment of metallurgical asset management companies, and promoting industrial funds to intervene in the project investment of subsidiaries.
A good enterprise should be worth learning from other enterprises.