Location knowledge is great. Different industries have different locations and different budgets in the same industry. To be a fruit industry, we must first open fruit shops in areas with large traffic, and then have high cost performance. The rent of big merchants is too expensive, which is more suitable for things with high profit margins, such as clothes and restaurants. Secondly, busy areas are usually used for shopping. When shopping, I will buy a dress and shoes, eat a meal and buy a glass of water, but I rarely bring a bag of fruit with me. Fruit is a daily consumer product, and the consumers are mainly aunts who cook, so the location of the store should be close to residential areas or relatively large bus stations. If it is a first-tier city, it is best to have a parking lot nearby. Of course, it's best to avoid competitors. If there are meat shops and fish shops nearby, it is best to facilitate customers to buy food in one stop.
2, fruit shop decoration and certification
Generally speaking, simple decoration is enough. If you join the mature chain brand of Xianfeng fruit, you don't need to worry about it yourself. Secondly, it takes time and energy to find the necessary equipment for opening a shop, such as shelves and air curtain cabinets. Brand-new air curtain cabinets will be more expensive. If the money is not enough, you can find second-hand goods, which will be much cheaper. If the shelves can be customized by the decoration company, of course, if you join Xianfeng Fruit, these headquarters will help you do it. Then at the same time of renovation, you should start to apply for documents, such as business license. The required documents are the original and photocopy of the ID card, the site certificate of the business premises (copy of the real estate license or land certificate), the original and photocopy of the lease contract, and the photo of the certificate. In addition, you need to apply for a health permit, then apply for a tax registration certificate, and report to the local tax authorities and national tax authorities within 30 days from the date of receiving the business license. The required materials include: the original business license, the original and photocopy of the lease contract, and the original and photocopy of the ID card.
3, fruit procurement
The placement of fruit is a great knowledge, such as what fruit is placed in what position and what to use. Now there are companies specializing in fruit shop shelves, which tailor the shelves according to the size, perishable degree, pressure and color matching of fruits. Here's an idea. You can try to buy some second-hand foam boxes, which are available in many seafood wholesale markets and are not expensive, and then cut them yourself according to the size, shape and color of different fruits, and then spread them with soft sponges or plastic green grass, which are sold on Taobao. One key point is the angle of the ladder shelf. If you don't do it well, the guests will fall down at the touch. I suggest you go to the wholesale market to buy some fruits and vegetables, try to put them on the dining table, make more adjustments, and finally decide.
Step 4 start business
Before the formal opening, you can conduct a trial operation, try some light activities, explain the trial operation to customers, tell customers when to officially open, so as to familiarize yourself with the whole operation process of the fruit shop, or do some publicity in advance and try it for 2-7 days. Three days before the opening, 10 products were selected for the event. These products don't need to be promoted because they don't make money. During the opening period, some rebate coupons can be issued, for example, you can get a 50% discount when you spend money in 50 yuan, and you can get a 10 discount when you buy 50 yuan next time. It depends on the consumption level of your customers.
Of course, the novice fruit shop suggests that you join a mature and reliable chain brand. For example, Xianfeng Fruit has more than 2,400 stores, and the headquarters has a professional team for site selection, decoration, supply and operation. Fruit Xiaobai can also open a shop without any worries.
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