For consumers in China, Yajia may be a relatively unfamiliar name, but in Japan, Yajia is a large-scale multinational integrated electronic enterprise alongside brands such as Sony, Panasonic and Toshiba, with its own branches and R&D bases in 89 countries and regions around the world.

The reporter learned from Beijing Yajia that due to the implementation of "slimming tactics", the investment of Yajia color TV was once greatly reduced, but because Yajia color TV always adhered to the "value strategy" of international quality and low price, the sales volume not only did not decline, but also rose rapidly. On the one hand, Yajia's international quality route is being recognized by consumers, which shows that consumers are not only concerned about ultra-low prices, but also very rational about low-price marketing. In addition, because Yajia color TV is very strong in Europe and America, it indirectly benefits Yajia China, and people who often go abroad also agree with Yajia's high-end brand image. Finally, Yajia color TV not only has exquisite quality, but also adopts a unique wooden frame design in appearance, supplemented by various fashion elements such as metal red and silver white, which makes Yajia color TV have a unique artistic taste and has won enthusiastic pursuit from audio lovers, art lovers and people in positions at home and abroad.