These two years have been a flash year for Huawei. Not only has it surpassed the top in technology, but advertising has also become the same as openness. Every time a brand advertisement is launched, it can leave a deep impression on consumers and cause netizens to watch.

For example: a sci-fi advertisement for a trip to the moon.

Sand sculpture humorous advertisement

Cute animal advertisement

There is also the strongest vertical screen advertisement "Wukong" released a few days ago. "HarmonyOS system has no surname at first, and it's empty, and it's Wukong", which makes people see Huawei's blood type and amazing advertising skills.

In addition to filming and telling stories, Huawei's copywriting is also a must.

Recently, Huawei P30 launched a solicitation activity with the theme of "Future Images". To this end, such a short film was filmed, and through one video after another, the heartfelt words of independent women in the new era were told.

Behind every photo, there is a truth.

In the latest advertisement of Huawei P30, seven short stories cover the lives of girls of different occupations, ages and life stages, including love, career, family, interests and ideals.

Every fragment is a girl's inner words and monologues. After watching this movie, you will understand the girl behind that photo better.

Any woman can know what is hidden in it as long as she interprets it with her heart. Huawei P30 recorded them with video, revealing the secrets of those girls. ...

For love, every girl will have her own vision, but will love be run over by her long legs?

Every girl has some willfulness and femininity when she is young. However, when she becomes a mother, her former princess disease will suddenly be cured. Motherly love may begin from the moment when the princess's crown is taken off to her daughter.

Most girls are naturally sentimental. For girls, saying or not is actually an expression.

In social media, using a picture to convey emotions and express thoughts is a common expression for most women. Huawei P30 has insight into women's psychology. It helps women to convey their inner words with pictures and let more people know about women.

Voice for women, full marks for copywriting

Focusing on the theme of "have something in your heart, say it with images", copywriting encourages women to record and express those tired, gentle and brilliant moments in their lives with images ... almost every sentence is said to women's hearts. At the same time, Huawei also released a set of posters, and the copy touched people's hearts.

Love, will you come running with your long legs? of course

"periscope telephoto"

Let you see your sweetheart

Who cured my princess disease?

my little princess

"super sensitive dark shot"

Put the highlights in the dark.

Stay up all night for yourself.

There is no need to show it to others.

"super sensitive dark shot"

Put the highlights in the dark.

Compared with the highlight moment

The shimmer in the dark is more worthy of inscription.

"super sensitive dark shot"

Put the highlights in the dark.

sometimes

You can broaden your horizons without taking a step back.

"Super wide angle"

Without taking a step back, you can shoot a vast sky.

The most beautiful blush

The kind that is used up.

"Double Scene Video"

Use up the most beautiful blush

Good in my eyes

I hope I like it.

"Real-time blur"

Shoot your favorite side.

These operations of Huawei not only interpret the inner world of women through video, but also form a further strong connection with the product functions of Huawei P30, showing the powerful photography function of P30 and further capturing female consumers.

In the era of "her economy", Huawei's intention

There are many jokes about women's thinking marketing in the internet circle, such as "women and children earn the most money" and "women win the world". For a long time, men have been regarded as the absolute main force of financial consumption. However, with the improvement of women's economic and social status and the pursuit of money and quality of life, women who control family wealth management and decision-making have become new growth drivers in the financial consumption market. The "other economy" is an indispensable part of the future industrial chain and a new interpretation of the future industrial structure.

This time, Huawei is taking "women" as the main consumer group, digging deep into the psychology of female users and trying to attract their attention. The video shows the unique life scenes of girls in the new era, shows the positive, confident and positive side of women, and also gives women a voice. Whether facing love, life or ideals, they are full of courage and motivation, combining product advantages and highlighting highlights.

Those emotions that you want to express but don't express are all expressed by Huawei, which can easily arouse the emotions of female consumer groups, thus achieving the purpose of establishing contact between the brand and the target user groups.