The layout of the brochure is very important to the publicity effect. Here are some typesetting techniques:
Clear theme: the brochure should focus on a clear and clear theme, be placed in the most conspicuous position, and be highlighted in bold or colored fonts.
Conciseness: Use short and easy-to-understand language, and don't use too many technical terms and difficult abbreviations. At the same time, avoid crowding too much information on one page and keep the page clean and generous.
Color matching: Choose attractive color matching, highlight the theme of the brochure and attract readers' attention. But you also need to be careful not to use too many or too dazzling colors, so as not to affect the reading experience.
Picture illustration: inserting some pictures and illustrations can make the brochure more vivid and interesting and attract readers' attention. But we should also pay attention to choose high-quality pictures and illustrations related to the theme, and don't pile up too much.
Typesetting level: adopt appropriate font size, color and format, and reasonably typeset according to the content level, so as to facilitate readers to browse and master information quickly.
Pay attention to the typesetting proportion: the layout of each page should be reasonably distributed to ensure the coordination of the proportion of words and pictures.
Highlight the title: in order to attract readers' attention, the title needs to use a larger font, and even different colors or fonts can be used to emphasize the importance.
Through the theme: the whole brochure should be through the theme, with clear content structure, certain logic and coherence, so that people can fully understand the products or services.
Zhonghui Design Album Design Works
How to typeset product albums is an important way for enterprises to promote products. Good typesetting design can attract customers' attention, enhance product image and promote sales. The following are some skills for typesetting design of product albums:
Page structure planning
The number of pages in a product album may be uncertain, so it is necessary to determine the appropriate number of pages according to the content, and at the same time make a clear information plan on the page, and organize the content with obvious titles, subtitles and paragraphs.
Define colors and font styles
Customizing text files and color schemes for brands helps to ensure the overall effect of product albums. Choose the same color and font style to make the whole album look unified, easy to understand and professional.
Consideration of layout and typesetting design
In the early stage of typesetting design, a variety of layout choices can guide content creators to clearly describe their ideas.
Conceiving a basic element library can save a lot of production time (category expansion), such as questionnaire data collection, standard record template and so on. Then based on these basic elements, blog articles, social media promotion advertisements and so on are derived. Especially in the start-up of some key auxiliary projects, this technology of fast and direct transmission of content from official documents is very suitable.
Unified picture and copywriting design
For the target market and audience of products, we should use a unified document typesetting framework and company colors, and pay attention to consistency as much as possible. Specifically, card-type specifications with the same scale, size and background elements can be adopted, and the text should also be theoretically readable and logically clear. When pictures are used as auxiliary explanations, we should also maintain the visual style of the whole album and its sense of staying.
Adopt a well-defined layout design
Assigning the priority of various important contents and the blank style of blank areas on the page can make the design clearer and easier to understand, and help readers to quickly obtain the information provided by the exhibition in a long album. Matching various elements such as title/font size/text density is very important.
Illustration and graphic design decision
Choosing good illustrations and graphics is conducive to product promotion. For example, pictures can be used to show appearance details, product features, functions and usage. For some specific groups, it is helpful to have professional color cards with industry norms to describe data. The auxiliary role of the two must be balanced in typesetting design, and the performance effect of album buffer time should be simplified.
In short, the typesetting design of the product album needs to consider the information of each page, organize clearly, coordinate the proportion of pages, and provide a consistent overall application style. The following elements are standardized, and the brief combination of pictures and text styles is adopted correctly, which makes the album more readable and has the focus of goods. At the same time, the use of illustrations and graphics must be appropriate and valuable, which is helpful to convey other aspects and vividly present the characteristics of new products.
Zhonghui Design Original Brochure Design Works
The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional brochure design brand. The design industry has accumulated many years and many design cases, hoping to help you.
How to design a product brochure? For some novices, they may feel that compared with poster design, LOGO design, font design and layout design, it is very simple, just a bunch of pictures and words. In fact, the difficulty of typesetting is that we don't fill in the content according to the designed layout, but typesetting according to the specific content. Sometimes one or two pages, sometimes ten or eight pages. Because of the different elements, it is often not feasible to adopt the same composition, layout and form. Typesetting design plays a leading role in graphic design. It can be said that all the designs you make are ultimately for typesetting. Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.) album design method;
Single typesetting and tiled layout
That is, pictures are all over the page. This processing method is mostly used in cover design. The tiled picture needs more tension, and the picture with visual center of gravity is suitable for this kind of treatment. Another situation is to use pictures as the background, or tile.
Zhonghui Design Original Album Design
Step 2 leave this page blank
That is, the picture should be smaller than the layout, with white space around it. There are also two situations here. First, the picture is located in the center of the layout, and the white space around the picture is symmetrical. This effect is similar to a photo frame and is often used in cover design. Another situation is that the blank around the picture is asymmetric. As shown below, the areas with more white space will be used for typesetting, which is often used for poster design and album page design.
3. Picture and color block typesetting
Sometimes when designing, pictures and color blocks will be combined for typesetting, which will not be as monotonous as only pictures, and text can also be typeset with color blocks. It can also play the role of focusing. However, in this layout, we should pay attention to the fact that there are not too many colors in the color blocks, and the colors should preferably come from pictures or adopt colors similar to pictures to achieve mutual integration of the layout.
4. Cross-edition
That is, in album design, let the pictures occupy two pages at the same time. When there is only one picture in the cross layout, if the picture is only arranged in half layout, the other half layout is easy to be monotonous, so in this case, the cross layout design is usually adopted, and the enlarged picture will be more tense, and the left and right layouts can be related.
5. Double-screen typesetting
In the design of photo album, sometimes we have to treat a page as a layout, and sometimes we need to treat a spread as a layout, which depends on the specific content and typesetting form, so we should consider the typesetting of pictures in both cases.