1. Hello, the ride passed the stress test and was officially launched nationwide.
Brother Xi believes that Harrow SF announced the official launch of the country, indicating that its ride business has successfully passed the stress test and its business logic has been fully operational.
1, Spring Festival travel rush trial operation, Hello free ride promotion, test kill two birds with one stone.
Brother Xi analyzed before the Spring Festival, and Hello seized a good opportunity to promote hitchhiking at this time. On the one hand, the transportation demand of the national migration during Spring Festival travel rush made hitchhiking a "just need" for users. On the other hand, in the past, after the major operators shut down the SF express car business, the huge travel gap needed to be supplemented. Hello SF naturally assumed the role of filling the gap.
A few days ago, Hellobike released "20 19 Spring Festival travel rush Big Data". The report shows that the trial operation effect of Hello Ride in six cities is very obvious. From February 1 day to February 10 holiday, the average carpooling distance of Hello 126.7 km, the average carpooling market 143.3 minutes, and the average fare 122.6 yuan.
This trial run has several remarkable features: First, the average carpooling distance of 126.7 km indicates that long-distance travel has become the main use form of Hello free ride, which has played a very good supplementary role to the national travel of rush in Spring Festival travel rush and linked the overall pressure of the transportation system. Secondly, the age of hitchhiking users is concentrated between 24 and 32 years old, which shows that the young people after 80 and 90 have a positive consumption concept, gradually step into the position of the backbone of society and have a high degree of acceptance of hitchhiking.
Brother Xi believes that during the Spring Festival promotion, in addition to promotion, another important thing for Hello is to test the stress resistance of the hitchhiking business and verify whether there are loopholes in its business logic.
2, the country officially launched, indicating that hello SF has passed the stress test through logic.
Harrow SF was officially launched nationwide, which indicated that its ride business successfully passed the stress test and its business logic was fully operational.
Brother Xi has analyzed before that the business logic of Harrow Public School is different from other public schools. Take Didi as an example, it is "regardless of distance, regardless of distance", which is different from the nature of hitchhiking. Hello's business is to put the demand for cross-city or even inter-provincial travel at the core. The Xi brothers believe that this is the core of people's demand for free rides.
In addition, Didi was forced to shut down the shuttle business because there were serious bugs in its own operation process and it did not pay enough attention to the safety needs of passengers. Moreover, the ride learned the lessons of Didi and upgraded the safety. Hello, SF provides a five-fold safety net for both car owners and passengers in product positioning, completely eliminating the so-called "social" function and shielding the attempts of bad elements to spy on passengers' privacy by means of virtual number communication; Strengthen the owner's audit with the multiple audit system before, during and after the event; Relying on Alibaba Cloud's advanced technology, the qualification of car owners is tested through real name verification, real car experience, three certificates verification, criminal record and solid behavior screening. Hellobike has also set up a safety center, full-time customer service and insurance guarantee for hitchhiking business.
The busy Spring Festival travel rush Peak verifies the business logic and carrying capacity of Hello SF under the strictest use environment.
Second, you are good at riding, Didi is a strong competitor.
Brother Xi believes that after the nationwide launch of hitchhiking, Harrow hitchhiking has become Didi's most powerful competitor.
1, hello, take a ride all over the country and race with Didi.
Brother Xi has analyzed it in detail before. The ride is just needed in the field of travel, and Didi will not be willing to leave for a long time. How strong is the user's ride demand? Let's look at the past years. First of all, judging from the total travel volume of Spring Festival travel rush, in 20 18, Spring Festival travel rush and China transported more than 3 billion passengers, more than the combined population of Europe, America and Japan. Such a huge amount of travel will inevitably bring pressure to the traditional transportation system. The congestion and poor comfort of the public transport system during rush hours in Spring Festival travel rush directly lead to an increase in people's demand for hitchhiking. Since 20 16 hitchhiking business was listed, the number of carriers has increased year after year. From 6,543.8+0.9 million person-times in Spring Festival travel rush in 2065.438+06, to 8.48 million person-times in 2065.438+07, and to 33 million person-times in Spring Festival travel rush in 2065.438+08, hitchhiking has become an indispensable element in the transportation system of Spring Festival travel rush.
After Didi had to go offline for its own reasons, Hello SF quickly filled the gap with 20 19 Spring Festival travel rush, and has established its own market position.
During the Spring Festival, the promotion of free ride for Harrow was regarded by Xi brothers as a "battle" between the free ride market and time. Hello is racing against Didi to make a good market layout before Didi goes online.
2. Hello, the ride will become a strong competitor of Didi.
It turns out that Harrow's hitchhiking is very powerful. The data shows that at present, there are more than 2 million registered car owners in Harbin, and the total order volume exceeds 7 million, which has a good development momentum.
Moreover, Harrow, backed by Ali, is rich in resources and funds. In September last year alone, Hellobike was led by Ali Ant Financial. , and obtained financing of about 4 billion yuan. At the same time, Ali also clarified the important role of Hello in Ali's big travel system, and the resource support that will be obtained in the future should not be underestimated.
Hello, SF just announced the recruitment of car owners years ago, and the number of registered people exceeded one million in a short time. Its huge market appeal cannot be separated from Ali's strong support.
Therefore, Harrow, backed by Ali's ecology, has become the most powerful competitor of Didi.
Third, Hello has become another giant in the travel market.
The current trip is not calm. In the online car market, seven online car companies have their own resources and are all competing with Didi. In addition, SAIC likes roads, BMW, Audi and so on. They also entered the tourism market in succession, trying to seize the big cake in the tourism market.
Among them, Didi is a superpower. In the long-term development, Didi has formed business lines such as express train, driving, special car and taxi, and has formed a perfect overall layout with the help of Didi Finance.
Although Harrow can't be compared with Didi at present, compared with other travel players, Harrow can be said to be a well-deserved travel giant. Hello, you are the travel player who is closest to Didi in the business sector layout and has an absolute advantage in the bicycle market.
Before entering the free cycling market, by 20 18, Hellobike had completed the launch of 5 million bicycles, providing services in 300 cities and 260 scenic spots. Its smart bicycle business has more than 200 million registered users and the daily order volume reaches 20 million. Coupled with mopeds, taxis and other entrances, Hellobike has been able to fully connect with the urban intelligent transportation system. Hellobike has entered the hitchhiking business and has completed its own business system. With the support of Ali Ant Financial, it will undoubtedly get involved in travel-related financial services like Didi in the future.
At present, Hello SF has established a large enough group of car owners, and also started its brand through its operation in the Spring Festival travel rush boom. Next, Harrow is about to expand the market, establish user perception and seize more markets until it has an absolute advantage.
Hello, free ride, will Didi give way willingly?