Tik Tok Shanghai Huajie, formerly known as Zhang Xinhua, 1968, is a rural native of Haining, Zhejiang. She studies pulping and papermaking at Nanjing Forestry University.

Background of floret's live broadcast in Tik Tok:

2020 is destined to be an extraordinary year, and the sudden COVID-19 epidemic has frustrated the global economy. Luggage belongs to tourism products. In the face of the first wave of epidemic, it had a far-reaching impact and even plummeted by 70%.

Zhang Xinhua said, "This epidemic has hit us hard, and now it is different from SARS." After surviving SARS in 2003, this enterprise even ushered in an outbreak period, but in the face of the epidemic after 17, Zhang Xinhua was somewhat helpless. The situation is different mainly because of two points, the first is the scale of the enterprise, and the second is the consumption habit.

All the way through the thorns, the live broadcast with goods was recognized for the first time:

At the same time, floret's design road is getting farther and farther. During the start-up, floret studied under the Japanese designer Fang Dao Nakamura, and then hired Mr. TapaniHyvonen, a judge of the German Red Dot Award, former chairman of the Finnish Designers Association and now a professor at Shanghai International Fashion and Creative College of Donghua University, as the company's design consultant.

In the study and practice, floret gradually mastered the design process, pattern, material selection, equipment and other links, combined with his own professional advantages, and disassembled each link with engineering thinking to make a standardized production process.