With the launch of Me and My Agent, the artist agent has become the hottest topic in the film and television circle.

The relationship between brokers and artists, Yang Tianzhen's professional ability and how artists should operate and plan have caused numerous discussions. The program was rated as "the boldest variety show" by netizens, and the reading volume of the topic of the same name in Weibo approached 700 million. Driven by the program, the domestic artist brokerage industry has also come to the public.

In fact, artist brokerage is not only a hot topic at present, but also the most profitable business. On the one hand, self-made content is becoming the core competition in the film and television industry, and the upstream of self-made content is IP incubation and artist brokerage. For comprehensive film and television entertainment companies, the artist agent is the key to seize the upstream resources of the industrial chain and increase the right to speak.

For this reason, last year, Huayi, Tang De, Jiaxing Media and other film and television brokerage companies rushed to grab people at the art test site, and BAT also arranged artists' brokers through its own online dramas, variety shows, live broadcasts and games.

On the other hand, judging from the recent financial reports released by domestic film and television listed companies, "stock price plummeted", "market value shrank" and "performance declined" became the key words of 20 18. In 20 18, Ciwen Media expects to realize a net profit loss attributable to shareholders of listed companies of108.4 billion yuan, down by 365.48% year-on-year, facing "change of ownership"; Huayi Brothers also got its first net profit loss in the past decade, with a revenue of 3.9 billion in 20 18 and a net profit loss of 986 million, with a decline rate of 2 19%.

However, just as the film and television listed companies were wrapped in the cold winter, Yin Kun Entertainment, Mai Rui Entertainment, AIF and other small and medium-sized artist brokerage companies successively completed high valuation financing on 20 18, enjoying the feast of being chased by capital.

In order to understand the main modes and present situation of domestic artists' brokerage, Rhinoceros Jun took stock of 10 representative film and television artists' brokerage companies in terms of artist scale, cafe space, company strength and experience. Let's have a look.

1, Jiaxing Media

Person in charge: Zeng Jia

Main artists: Yang Mi, Dilraba, Vengo, Vin, Leon, Bambi, Maggie Huang.

Jiaxing Media, formerly known as yang mi studio, was founded on 20 14, and was funded by Yang Mi, Zeng Jia and Ruoyao Zhao. The whole industrial chain of the company is mainly laid out in the mode of "artist+film and television". Simply put, it is to use big dramas to make stars, use artists to lead dramas, and then extend the development of the industrial chain through big dramas and artists.

According to an earlier interview with Zeng Jia, the main person in charge of Jiaxing Media, Jiaxing will divide its artists into four echelons according to their development level: first-line artists, mature artists, rising artists and newcomers, and each stage will have customized route planning. At present, Yang Mi and Dilraba, two female artists of Jiaxing Media, have high traffic, but Vengo, Vin and Leon, male artists, still have a long way to go.

In terms of film and television dramas, Jiaxing Media participated in the production and distribution of TV series to the sky kingdom, Negotiator, Beautiful Li Huizhen and Like a Song. In the past two years. Although they have achieved considerable ratings, their reputation has fallen behind. In terms of movies, the same is true of Pride and Prejudice and Rescue Against Time.

2. Yuekai Film and Television

Principal: Jia Shikai.

Main artists: Yang Yang, Victoria Song, Zoe.

Jia Shikai, the main person in charge of Yuekai Film and Television, used to be the vice president of Huanrui Century Film and Television Media Co., Ltd. and the agent of Yang Yang. On 20 15, Jia Shikai left Huanrui, and Yang Yang and Yinger left together to join Jia Shikai's new company Yuekai Film and Television. At present, although there is a gap in the number of artists between Yuekai Film and Jiaxing Media, and Yinger has returned to Huanrui, Yang Yang and Song Qian are both high-traffic artists.

The overall development layout of Yuekai Film and Television is similar to Jiaxing Media. Unfortunately, Yuekai Film and Television has not exploded any film and television works so far. After the two major dramas "One Step in the World" and "Wu Dong Gan Kun" were broadcast, both word-of-mouth and popularity declined. At present, Hyatt has started I don't know what's on my mind (starring and Ou Dahao) and The Agent (starring and Leo) in addition to The Switch of Love, The King of Sleeping, and The Biography of the Princess Sun of Daming.

3. Yixin Entertainment

Principal: Yang Siwei.

Main artists: Sandra, Zhu, Ma Yili, Song Jia, Studio, Chun Xia, Bu Guanjin, etc.

CreditEase Entertainment, founded by Yang Siwei, the former propaganda director of Fan Bingbing, and two others, is the first brokerage company in China to provide customized services. Besides actors, CreditEase Entertainment also cooperates with directors and screenwriters, and its business includes film and television screenwriter and director, production and distribution, artist brokerage, packaging training, advertising endorsement, event performance, public relations planning and implementation, legal consultation, digital media marketing and promotion, etc. Not only that, CreditEase Entertainment also founded a new brand of artist training agent-CreditEase One Plus One on 20 17, which opened a new model of artist training.

On the whole, the number of artists, fame and strength of CreditEase Entertainment are dominant at present, and the company's popularity has been obviously improved after the broadcast of Me and My Agent.

4. Shiba Inu Culture (Zhejiang Xinghe Culture and Economic Co., Ltd.)

Principal: Wang Jinghua.

Main artists: Chen, Hu Jun,,,, Bai Baihe,.

Wang Jinghua, the gold medal agent, founded the pickup truck culture. Although its powerful actors gather, there are basically no artists who can carry traffic. Bai Baihe, whose popularity declined due to the "cheating" and "one finger bullet" incidents, has now returned to popularity, but its popularity is still not as good as before. For young artists, there is no lens.

5. Western Movie and Television

Person in charge: Zhou Yanxi

Main artists: Wu Xiubo, Crystal, Larena, Qu, Zhang Xinyi, Jiang, Jiang, Lin Yongjian and Wang Qianyuan.

Xitian Film and Television, which includes Jiang, Wu Xiubo and Qu, has been nicknamed "Treasure Company" by netizens, and it is one of the largest brokerage companies in China, which advocates the business philosophy of "Artists are brands". It's a pity that Wu Xiubo lost his halberd and made his head male artist absent. As for female artists, the popularity of crystal traffic dropped significantly compared with the period of Princess go.

The star advantage is weakened, and the production road from artist broker to the upper reaches of the industrial chain in the West is not smooth. Xitian Film Co., Ltd., a wholly-owned subsidiary of Xitian Film Co., Ltd., has entered the field of film and television drama production in an all-round way, with abundant IP reserves, such as the prequel of Princess Ahmad's joining the army, dreamland, fairy sword courtship and so on. , and signed many popular writers on the Internet, but his works "Soldiers of Father and Son" and "Tongue Wound" are all unsatisfactory.

6. Emperor Entertainment

Principal: Huo Wenxi.

Main artists: Nicholas Tse, Joey Yung, Lin Ruimeng, Ku Kuiji, twins, Nick Cheung and William Chan.

Founded in September, 1999, Emperor Entertainment is not only the leader of entertainment brokers in Hong Kong, but also one of the most successful music brands in the Asia-Pacific region. Its singer has won numerous awards at the awards ceremony over the years, and also won the Thunder Banda Award three times, setting a brilliant record that no one can break so far.

In recent years, Emperor Entertainment began to shift from music to comprehensive artist development planning, and constantly explored the mainland market. At the same time, it also opened the "Emperor Entertainment Performing Arts Creative College" in Hong Kong, offering teaching in six fields, including records, concerts, stage plays, television, movies and broadcasting, providing a talent base for the company's subsequent development.

At present, although the representative artists under the Emperor's banner are obviously aging, they all maintain their popularity, and the company's freshman William Chan has also become a real traffic.

7. Sun He Chuan

Person in charge: Yang Ming

Main artists: Angelababy, Zhou Dongyu, Michael Chen, Zhang Junning, Zhai Tianlin, Andrew, Shawn, papi sauce from Zhang Xiaolong.

Sun He Chuan, formerly known as Angelababy Studio, covers artists' brokerage, film and television production, music, short videos and other fields. 20 18 After two reorganizations, Sun He Chuan has innovated the main service system of "manager+broker" based on CAA mode, that is, while making all-round development plans for artists, it can better empower artists and customers through professional division of labor and * * * enjoyment of resources, thus realizing the company's large-scale operation of contracted artists.

Although Zhai Tianlin was defeated, Sun He Chuan did not seem to be affected. The short video of papi tube jointly planned with Papi sauce has a considerable overall development. In addition to The Wandering Earth, Sun He Chuan, the movie Balcony, I Live in Despair, and the TV series I intentionally forgot you in the morning are all waiting to be released or broadcast this year.

In addition, Sun Kawaguchi recently launched his idol brand "Sun Xinghe". The four students of Tencent video "Creation Camp 20 19"-Luo Maiyi, Luo Kailun, Chen and Du Yu are all from "Sun Xinghe", and independent consumer brands will be launched in the future.

8. Qian Yi Times

Person in charge: Chang

Main artists: Liu Ye, Huang Xuan, Li,,, Zhang Lu.

In the era of Qian Yi, which focused on film and television artists and invested in the development of film and television drama projects, its artists were strong and well-known throughout the country. However, similar to Emperor Entertainment, there is an aging phenomenon of artists, and young artists are short boards.

9. Huayi Broker

Person in charge: Tamia Liu

Main artists: William Feng, Du Chun, Huo Siyan and Emily.

In 2000, Wang Jinghua joined Huayi Brothers with more than 40 artists. In 2003, Huayi Brothers established an artist brokerage business. At its peak, Huayi Brothers once owned more than half of the artists in China film and television circle. However, after leaving Huayi in 2005, dozens of artists, such as Chen, Tony Leung Ka Fai and so on, also joined him in Orange Sky, and Huayi's agent was once hollowed out.

Although Huayi subsequently adjusted its brokerage business model, not only set up studios for its big-name artists, but also changed its one-way management model, and began to tailor job opportunities for artists with the concept of "the company serves artists", but it still could not retain artists. Huayi's brokerage business is still shrinking.

10, Huanrui Broker

Principal: Jiang Lei.

Main artists: Andy, Allen, Michael, Zijun Mao, Yinger and Crystal.

Huanrui Century is a film and television company dedicated to the investment, production, distribution and publicity of film and television dramas. He used to be a domestic artist agent "Dana" and established his own subsidiary-Dongyang Huanrui Century Artist Agency Co., Ltd. on 20 17. However, after Yang Yang, Tang Yan, Yang Mi and other famous artists canceled their contracts one after another, Huanrui was left with only one Yifeng Li as the leading role. Judging from Yifeng Li's absence from several major dramas produced by Huanrui Century, the rumor that he wants to start his own business is true.

As a result, Huanrui can't beat any male artist, and Andy and Yinger are also very popular as female artists, but there is still a big gap compared with Yang Mi and Dilraba.

In addition to the above 10 film and television brokerage companies, the media, headed by Li Bingbing's sister Sydney and centered on artists' brokerage, recently announced its film and television artists (Li Bingbing, Zhao, Zhang Huiwen, Geng Le and Jiaqing), and their popularity has also soared, among which Zhao has deep cooperation as a partner.

In addition to these brokerage companies that are biased towards film and television artists, new idol brokerage companies such as Times Junfeng, Lehua Entertainment and Black Gold Entertainment are also gaining momentum. At the moment when traditional artists' brokers tend to be industrialized, the presence of these idol brokerage companies will inevitably bring new pressure to artists' brokers.

Artist brokers have a high probability of becoming the next outlet, but in the future, under the influence of policies and markets, they will inevitably encounter more challenges. It remains to be seen how the artist brokerage industry will develop and when the brokerage system specifically for the domestic market will land.