Last time on 20 15, Longge wrote an article about the agency reform in WeChat business, which caused great repercussions. There are also some fans who are interested in the light plastic mentioned in it. Indeed, Photoplastic has recently attracted attention in the micro-business circle, and it is expected that the crowdfunding launched in JD.COM on February 10 will also set a new record. The hottest e-commerce is the operation post, and the hottest WeChat business must be the marketing post. E-commerce sells goods, and WeChat business does user community, so e-commerce should do category management and supply chain management, and WeChat business should do brand marketing and fan management. That's why in WeChat commercial times, media and marketers will welcome spring! I'm not saying that WeChat business doesn't need to be operated. This is because the development of e-commerce industry operation is becoming more and more mature. Now there is no shortage of good operational talents, but people who understand Internet marketing! The reason why photoplastics can blow a whirlwind in the micro-business circle is because marketing has its own characteristics. To sum up, at least four points are worth learning from other WeChat businesses. One of the lessons: take the lead, be the first, not the second. In such an era of information flooding and short attention, it is very critical to occupy a position. Only the first one can enter people's minds, and it is difficult for the second and third to have such good luck. There are many WeChat businesses and crowdfunding, but "crowdfunding+WeChat business" is the first one. This is occupation. Since then, Light Plastic has become "the first crowdfunding WeChat business in China" and continues to enjoy the bonus brought by this positioning. Dear WeChat merchants, opportunities are everywhere. Every subdivision and every cross-border node is an opportunity. For example, "China No.1 Auto WeChat Merchant", "China No.1 C2B WeChat Merchant" and so on. Experience 2: Third-party organizations endorse and enhance trust. For health care products, trust related to product quality is the most important. Simply saying how good your product is can't solve this problem. The best solution is the endorsement of a third-party authority! At least I saw two third-party trust endorsements. One is JD.COM, and JD.COM crowdfunding angel partner is the best explanation; The other is Japan. As the place with the strongest manufacturing technology, Shiseido co-founder and senior technical director from Japan have three men. The technology producer is Japan Co., Ltd., and Japan's puree purification, extraction and cold chain technology are all like this. In this way, the user's trust problem is solved. Authoritative media is also an important third-party spokesperson. The cover article of "Du Nan Weekly" written by local villager WeChat Business and the news broadcast of "Young Cuisine Jun" I mentioned earlier are all good examples. Although reporting can't actually bring much traffic, it is an eternal endorsement of trust. Experience 3: the story, feelings and emotions of the founder. In another article, I said that the WeChat business wants to give full play to the role of "micro" and tell its own unique story. Li Danni, the founder of Guangsu brand, has a story about father's love. Li Danni was trapped by constipation in her girlhood. Her father often rode several kilometers to Meiyuan to pick fresh plums, cook plum soup and regulate her stomach. When she grew up, Li Danni got pregnant twice, became very fat, entered a dark day, and tried to lose weight many times. Later, her father's sour plum soup made her miraculously lose weight. The following short video is very touching. I saw the emotional story of her father's love. Dear WeChat merchants, what you sell is not products, but emotional communication with users. Why do you do WeChat business? Tell the story behind it. Experience 4: Set things right, be a subversive of the old order and a pioneer of the new order. In 20 14 years, wechat business was the most chaotic agent. As I said in my article, chaos means opportunity. If you can eliminate chaos and bring new life, then you are the winner. Light plastic, as an angel partner, WeChat business agent proposed: unconditional return within one year, original price repurchase; For five consecutive years, 654.38 million yuan was given to light plastic products every year; Ten million yuan of brand and product communication investment every year and so on. In sharp contrast with many brands, although the company invested a lot, it established its own new business image of WeChat. For other WeChat services, you should think about whether your business model is innovative compared with the traditional and old ones. For example, e-car wash is to innovate the car wash industry with the model of mobile internet and so on. An innovator can touch the hearts of users and channels more than an old school. 20 15 I obviously feel that with the entry of many powerful wechat services such as light plastic, the order in wechat services is being rewritten. Only those WeChat merchants who really pay attention to product quality, are good at building brands, managing fans, building an ecology with agents and taking users as the center can become the market leader. Yan Yuelong (micro signal: yanyuelong20 14), here you can see my thinking, analysis and feelings about mobile e-commerce, all original, deep and dry; Here, you can continue to see my ups and downs, experiences and lessons in actual Internet public relations marketing.