"Magic" has aroused widespread concern in the market, and it is also because China Resources Ipoh has grasped the blank in consumers' minds-there is no unified understanding of the amino acid beverage market.

Whether the selling point of traditional Poukari Khan is to supplement minerals and electrolytes, or Gatorade, an NBA sponsor brand, takes quenching thirst as its appeal point, or the idea of pulse vitamin supplement, it is inseparable from the supplement of minerals, electrolytes and vitamins.

However, apart from vitamins and minerals, there is a concept closely related to protein that is blank among the three essential nutrients to maintain human life activities. As we all know, human sweat is the excretory secretion of skin, and its main components are water, inorganic salts and organic matter. In the process of human activities, various nutrients will be lost with sweat, among which, in addition to vitamins and minerals, there are trace amounts of amino acids, which are the constituent units of protein and protein. And "magic" is located in amino acid supplement beverage, which has a unique selling point.