Benefits of live broadcast with goods: you can see the products directly, and you don't need to describe the products through words and pictures, which can make customers trust "seeing is believing", order quickly and the products are cheap.

Disadvantages of live broadcast with goods: some anchors push products without trial, and some products with poor quality are also pushed to fans in live broadcast. After receiving the product, the fans felt bad. After repeated times, they will have a certain aversion to the industry of live broadcast with goods. Some people sell products just for the sake of selling products, rather than really pushing good products to customers. There are also shoddy products that are also using commodity marketing to live the market. Many brands cooperate with big anchors, with low prices and little profit. You can't follow the trend if you don't do it. After deducting all kinds of commissions, there is little profit left.