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The weight-loss artifact endorsed by Jing Tian is actually ordinary food.
Guangzhou Unlimited Health Technology Co., Ltd. chose Jing Tian as the advertising spokesperson for its "fruit and vegetable" food. The related "fruits and vegetables" foods are ordinary foods, and the company has no effective evidence to prove that they have the effect of "preventing the absorption of oil and sugar".

Although Jing Tian should know that laws and regulations stipulate that ordinary foods are not allowed to publicize the efficacy of treatment and health care, and the related efficacy of endorsement products has not been verified by effective means, it still claims that the endorsement products have the efficacy of "preventing the absorption of oil and sugar" in its own name and image, and its behavior has violated the relevant provisions of the Advertising Law.

Event processing result

A number of domestic media exposed a brand of diet pills endorsed by actor Jing Tian, and was fined by relevant departments for alleged false propaganda. Jing Tian also sent an apology letter at the first time, asking the public for forgiveness.

Jing Tian mentioned in the public apology letter that after receiving the relevant notice, he has been actively cooperating with the investigation of relevant departments, and he has an unshirkable responsibility for this endorsement event, and apologized to the public and asked for forgiveness. As a literary and art worker, we should concentrate on our own work and prevent this kind of bad event from happening again.