IWELLMET's love and aestheticism model has the following characteristics: the jewelry industry has great potential for development, and authoritative statistics show that "the per capita share of female jewelry in China is 5%, while that in the United States is 50%, so there is huge room for development". In addition, Ai Meiwei's target customer base is also very clear: young people who want to get married. According to the statistics of the civil affairs department, nearly 10 million couples get married every year in China, and the total wedding consumption has reached 260 billion yuan. Another analysis report pointed out that China's jewelry market has jumped from only 1% in the world a few years ago to the third largest market in the world. In 2006 alone, China's diamond consumption reached 654.38+09.5 billion yuan, and wedding ring consumption accounted for 79% of diamond consumption. Diamond ring is the one that young people are most willing to spend in wedding consumption.
At the same time, with the increasing popularity of e-commerce in China, the market share of traditional jewelry is being seized by e-commerce year by year, which undoubtedly gives IWELLMET Aimeiwei jewelry broad development opportunities and space.
Compared with e-commerce, the model of traditional stores is not easy to expand: first, the inventory of traditional stores accounts for about 50% of sales revenue, and the business of 500 million yuan can only be done if there is 250 million inventory there; Second, so many diamonds are put there like cash, and it is difficult to manage them by different store managers driving all over the country.
In contrast, Mei Wei store of IWELMET Ai has neither inventory cost nor big investment, so the market space is huge. These favorable factors enable IWELMET Ai Mei Wei to develop rapidly and possibly seize the traditional jewelry market. Through voluntary love service, the brand will also be deeply rooted in the hearts of the people. Every chain experience store in Mei Wei, IWELLMET Love, has the obligation to register local singles information for free, to find true love for others, and to provide a romantic, elegant, healthy and safe meeting and communication environment for lovers. As far as the current situation of the matchmaking industry is concerned, many people who have been cheated are speechless. After all, individual matchmaking agencies have problems of integrity, marriage support and false information, which makes single friends dare not love if they want to. IWELLMET's love aestheticism advocates pure true love. As long as there is true love, birds and fish can also get love, which has nothing to do with space, time and money.
True love in the world is worth looking forward to. IWELLMET's love and aestheticism are worth entrusting. Some customers think that certificates are just parameters. Only in the spot can customers feel the shining effect of diamonds, but it is difficult to reflect it online.
In view of this, in order to satisfy customers' purchasing psychology of "seeing is believing", IWELLMET Aimeiwei Online also opened a national chain experience store, which has high simulation templates corresponding to online pictures, supporting diamond identification instruments, several diamonds for customers' reference and comparison, and a set of color comparison tools based on GIA colors.
The simulation degree of the simulation template is above 95% to solve the customer's personal try-on experience. Spot diamonds and colorimetric stones can let customers know the quality of the diamonds they choose. The diamond appraiser can let customers inspect the goods on the spot and solve customers' concerns about product quality.
Network promotion and offline trading have become the unique diamond sales process in Mei Wei store of IWELLMET Love. Although iElmet Aiweimei Experience Store also undertakes the sales function, compared with traditional stores, iElmet Aiweimei has the advantage that "in order to ensure that consumers can find it quickly, a city may open thirty or forty stores; However, because the experience store attracts customers by network promotion, a city only needs to open one store, and it doesn't need bottom shops, but only needs to rent it in an office building with convenient transportation, and the rent of the latter is almost110 of the former in the same area. At the same time, "the inventory of traditional stores will turn 30 to 50 times", but the experience store has no such concerns. At the same time, the investment in Mei Wei store of IWELMETAI is low, realizing real zero inventory, and ordering one from headquarters when selling one, so as to minimize the operating cost. Moreover, compared with the traditional model, IWELLMET's love and aestheticism model reduces the cost of many middlemen, directly supplies the top diamond dealers in the world, and sends them to the experience store immediately after production and processing. These are the competitive advantages of IWELLMET's love and aestheticism.
In fact, the love-aestheticism model of IWELLMET is to package the rental cost, labor cost, middleman cost and mobile occupancy cost back to consumers, so it can be 50% cheaper, which is a subversive sales model.
Although the jewelry e-commerce in China has developed rapidly, it is still in the growth stage of infants, which is far from the annual sales of hundreds of billions of traditional jewelry brands. With its relaxed pace, healthy development and unlimited innovation, IWELLMET's love and aestheticism model brings more surprises to consumers!