Recently, the "king of bicycles" hello has added to the war.

On July 13, it was reported that Harrow Bicycle CEO Li told the media that Harrow Bicycle had obtained the license plate of online car in Zhengzhou. After that, I will try to do some more inclusive travel modes, and how to do it is still brewing.

At present, Hellobike has signed a cooperation agreement with Zhengzhou, and the national operation headquarters will be located in Zhengzhou in the future.

In short, it is a foregone conclusion that Hello will personally go out and make a network car!

Hello, it's not strange to take a car online.

After all, Hello is not a simple bicycle platform. In 20 18, the business direction expanded from bicycle field to travel field. Hello's online car is online at 20 18. And 20 19 also got on the line for a ride.

However, it is still of great significance for Hello to get the license plate of the online car.

Previously, Hello was engaged in the aggregation platform business, which mainly aggregated the resources of third-party travel companies such as Didi Chuxing, Sunshine Chuxing and Shouqi Car Rental.

Obtaining the license plate of the network car this time means that Hello will personally recruit drivers and have its own taxi platform. If the most direct opponents before Hello are aggregation platforms such as Meituan and Gaode, then if he leaves personally, his opponents will become Didi.

At this stage, getting the license plate is a new beginning for Hello. As for how to do it, as CEO Li said, it needs to be explored and brewed.

Hello needs full brewing and preparation. After all, after eight years of development, the current market structure of the online car market has been relatively stable. Not only giants like Didi, but also Meituan, Shouqi and Cao Cao are carving up the market.

Hello, it is much more difficult to attack the road by car online than to enjoy riding. There will be great challenges in operation, capital and market supervision.

From two to four rounds, hello is bound to take a road from "light" to "heavy"!

Hello's journey is a broader life service track. On this track, it has repeatedly confronted Didi.

The first is the delivery business.

At the end of May, "Hello Express" surfaced and conducted preliminary tests in Dongguan and Foshan. Hello aims at the short-distance service scenario, focusing on the delivery of goods under 30kg. Responsible for the distribution are mainly car owners and network car drivers.

Coincidentally, just two months ago in early March, Didi also launched an errand service in first-and second-tier cities such as Chengdu, Hangzhou, Shanghai and Shenzhen. In mid-May, Didi Freight began to recruit drivers and officially entered the freight business.

From delivery to delivery, Hello and Didi are exploring new business boundaries. Whether in the field of running errands or freight transportation, there is no shortage of powerful players. In terms of distribution, Meituan errands, JD.COM Dada, and Ali Hummingbird errands are already the first entrants; In terms of freight, fast dogs and freight lesbians also have considerable market accumulation.

But then again, the travel platform also has certain advantages in running errands and delivering goods, especially in technology and operation. The logic of giving and delivering is the same. In addition, the distribution of travel platforms is also in line with the development trend, and foreign online car giants Uber and Raffles are also laid out in the distribution field.

In addition to delivery, Hello and Didi will meet again at bicycle and motorcycle tracks.

Just when everyone thought that * * * enjoyed the bicycle pattern and the market was stable, in April this year, the news that Didi's green orange bicycle received financing of 654.38 billion yuan was like a deep-water bomb, which broke the long silence.

In May of the following year, Didi invited Liu Haoran, a popular young student, as the spokesperson. These can be seen from Didi's emphasis on green oranges.

However, you are not weak. At the beginning of April, CEO Yang Lei also revealed that he got a new round of financing at the end of 19, and confidently announced to employees: "Now should be the time when we have the most cash reserves in our account since we started our business."

Hello and Qingju are both rich families, and this year is the time when the funds are the most abundant, so the next step is to let go of your hands and feet and do great things.

Affected by the policy in the past two years, the motorcycle market developed slowly. Last year, the "Technical Specification for Electric Bicycle Safety" was officially released, and the motorcycle market ushered in new hope.

In the strategy announced by Didi, motorcycles are one of the focuses of this year's development, and Hello, as the boss of the two-wheeled vehicle industry, will certainly maintain its existing advantages.

Yang Lei, president of Hellobike, once said: "In the next three years, we hope that DAU will exceed 1 100 million yuan. In a longer period of time, I hope Hello will become one of the three mainstream apps in China. "

Hello's ambition is not small, and to achieve this goal, Hellobike's business boundaries have to be continuously expanded. On the road of expansion, it is natural to meet Didi!

Just this once, will you be the lucky one?

Hello, as a latecomer, I used to be a lucky dog on the bicycle lane.

No one expected that the last one left was not ofo and mobike, but hello. What's even more surprising is that Hello has been supported by Ali, and its business direction has been continuously expanded, from the initial bicycle business to the entire travel field.

Looking back on Hello's breakthrough road, there are two key elements: one is the great help and resource inclination of Ali Ant Financial Service, and the other is the expansion strategy of "rural encircling the city" in Hellobike's early days.

Today, in terms of funds and resources, Ant Financial is still the number one helper of Hello. In 19' s hello power exchange and in recent years' financing, Ant Financial Services has appeared.

After all, Hello carries Ali's dream of traveling. At that time, Ali's fast and Didi merged. 20 18 Ali acquired gaode, but it is still an aggregation platform. Ali's travel map still needs hello.

In terms of expansion strategy, it is not easy for Hellobike to copy the previous road of "rural encircling cities", starting from third-and fourth-tier cities.

Sinking the market, Didi has already started to do it.

At the end of March this year, a taxi software called Flower Pig was launched in Linyi and Zunyi. It is called "Pinduoduo of Taxi" and features "the lowest price in the whole network". It adopts a one-price model, which is the same price regardless of detours or traffic jams. Since it was launched, it has robbed a lot of business of the network car driver.

Until recently, the true face of Flower Pig was gradually revealed. According to Tianyancha, the operating company of Flower Piglet is Beijing Hongyibo Technology Co., Ltd., and Zhao Yibo, the legal person and shareholder of this company, is the vice president of Didi.

Obviously, the flower pig is the killer of Didi in the sinking market.

Hello, CEO Li said, I will try some more inclusive modes of travel. Judging from Hello's previous expansion strategy, both bicycles and freight choose to start from non-key cities, which is actually intended to avoid strong enemies.

Only this time, whether in first-and second-tier cities or sinking markets, Hello is bound to meet Didi, a powerful opponent.

Nowadays, the travel market has experienced a cruel war of subsidies for car rental on the Internet, and * * * enjoys the melee of bicycles. The market is gradually returning to rationality, and it is difficult to see the mode of burning money on a large scale again.

As winners and survivors of their respective battlefields, Didi and Hello are no longer fighting for funds, but fighting for technology, operational efficiency and service quality in the new round of competition.

In short, the network car is going to be lively again!

Author: baby