Today's IT training/meeting will carefully analyze whether to set up banner carousel.
Make sure you really need to use the carousel. First of all, an improperly designed carousel is easily overlooked by users as an advertising picture that has nothing to do with what they want to browse.
Users who have experienced many battles in various web pages will choose the fastest way to find and browse what they want to see.
Focusing on unexpected carousel images is obviously inefficient, and it automatically enters the user's visual blind spot as soon as it comes up.
The following heat map shows the user's browsing behavior habits: quickly scan to find the area you want to read, and then immerse yourself in reading in an orderly manner. Without exception, the part of the picture that looks like an advertisement is ignored.
In addition, the research results in 20 13 years show that the interactive effect of the carousel map is very unsatisfactory: only 1% users clicked the switch button on the carousel map, and 84% of them only clicked 1 time on the first screen.
Some scholars have studied and analyzed more than 30 B2B websites, and divided them into three categories according to the content of carousel: branding, white paper /ThoughtLeadership and ServicePromtion. It is found that the click rate of any content is very low (0. 16%~0.65%): not only that.
Generally, carousel pictures will carry a lot of picture information, especially those websites that broadcast pictures in above the fold with high resolution. Such a huge picture information will greatly affect the loading speed.
Every time 1 sec is loaded, more users will be lost.
Both users and search engines prefer websites that load faster.
Use rotating titles.
Many developers tend to mark carousel pictures at the top of the page, so there are 4-5 different labels rotating on the page, which leads to the reduction of the retrieval ability of related keywords.
The use of flash.
The carousel of some websites uses Flash to display the content, which can make a cool effect, but no search engine can climb out.
To sum up, improper design of carousel is easy to be ignored, and the click rate is not ideal, which may also have a negative impact on SEO.
Therefore, we should not "need" to move to the place we want without carefully thinking about the priority of the page and the desired effect.
In fact, there are many other methods that can help us solve the problem and bring better results: 1, find the content that needs to reach users most, put the secondary content in a secondary position, and show various products and services of Google Cloud Platform. Instead of using carousel to show all products and functions, we clearly show users the centralized brand value and concept, and provide primary (free trial) and secondary (contact sales staff).
At the same time, other secondary entrances are laid below, and users can choose to navigate through the top or continue to browse down to quickly find the content of interest.
2. Make it a part of the content. Oxygen is an app that focuses on providing underwear purchase recommendations. When you scroll through the products on the page in sequence, the promotion information will appear in front of you in the same form as the usual product recommendation, which has little disturbance to the users who enter the immersive reading and good conversion effect.
3. It seems more "attractive" to cut out the unimportant promotional pictures and display the pictures directly on the right side of the content. However, in the actual scene, users always habitually ignore the content of the banner, selectively browse the text part, and directly display the content they need, which can improve the retrieval efficiency of users and bring higher conversion rate.