1, scene grafting: scene grafting is a kind of cross-border thinking, focusing on freshness, differentiation and participation. For example, Jiang packaging expression bottle, Coca-Cola nickname bottle and Liushen toilet water can also become scene grafting.
App is a scene grafting of virtual products. The purpose of scene grafting is to make products into hyperlinks and get more traffic portals and customer stickiness.
2. Scene participation: refers to designing fun and valuable marketing activities with the help of scene props, inviting users to participate, giving users the right to choose, creating new products, games and copywriting with users, and attracting users to contribute to the brand.
3. Scene copying: refers to copying the original life-oriented, proprietary and ritualized scene to a specific product, channel or space.
4. Scene overlay: refers to the tracking and setting of the scene. Mainly around the user's life, consumption and socialization, the scene setting is from online to offline, from scene point to scene flow, giving users the most complete scene experience.
The method of creating consumption scene marketing is:
1, imported products: Scene marketing in real life is closely related to consumers' daily life and can promote consumers' personal experience. Advertising content can present this daily life scene of consumers.
2. Accuracy: Advertising should present the scene accurately. The accurate scene comes from the examination of consumers' human lifestyle under the background of the times. Scene advertisements should present consumer needs, such as itching spots and pain points.
3. Vividness: Advertising can animate the consumption scene, make the product related to the specific time, place and behavior of consumers, effectively enhance consumers' willingness to use the product and form a good brand sense.