Nongfu Spring 20 16 launched tea π, but the new product team just thought π as an infinite acyclic decimal, symbolizing infinite acyclic youth and full of countless possibilities. Brand positioning in the "90" and "00".
20 19, Nongfu Spring has launched a new package of tea π on π Day. Tea π has been upgraded from packaging and taste. The new packaging is different from the abstraction and image of the original packaging. Bottled pictures strengthen the narrative, and each picture tells a story.
Extended data:
Advertising words:
1, Pomelo Jasmine Tea: Pomelo Xiansen and Jasmine Fairy meet in a big teacup, with fragrant flowers, fruits and tea. Come and waltz with me.
2, peach oolong tea: just the right combination, romantic and sweet, in this rainy space, we have all become round peach people.
3, grapefruit green tea: grapefruit is fresh and moist, green tea is refreshing and pleasant, and people of different skin colors are happily carrying grapefruit in the dreamy tea space.
4, lemon black tea: sour lemon, mellow black tea, in the tropical rain forest of Sri Lanka, leopard monkeys enjoy sweet and sour mellow, enjoy themselves.
References:
Nongfu Spring official website-Tea π