First of all, we must subdivide the existing market. For example, if you want to do child care, you can subdivide the child care market according to regional factors (such as climate, economic development level and traditional culture), demographic factors (such as family structure, income and occupation), psychological factors (such as lifestyle, personality and values) and behavioral experience (such as paying attention to cost performance or luxury experience, practitioners or theorists). Do I do pre-pregnancy education, mid-pregnancy education or postpartum education? Focus on the first-and second-tier markets or the third-and fourth-tier markets? Be a one-child family or a two-child family? Is the traditional grounding method more scientific and theoretical?

After subdivision, evaluate the market size and competitive intensity, and choose and position according to its own resource advantages. Generally speaking, it is easier to choose those with low competition intensity but pain points. ?

2. Name:

The name of the official WeChat account should conform to your positioning, reflect the characteristics of your products and services, and let people know what you do at a glance. For example, if you see reading at ten o'clock, you will know that it is a reading class; Goddess evolution theory: let girls become goddesses; Stock breakfast: talking about stocks; Operational control: people who do operations ... should not use uncommon words. If they use such a name as "ho-ho-ho-ho-ho", they will shout, chew and chew. ?

3. Accumulate users:

We must treat the first batch of seed users sincerely. For example, every message is published or even replied, and criticism and suggestions are accepted with an open mind. When doing activities, you should also write down the requirements clearly to avoid users feeling cheated. In addition to stabilizing users, we must increase traffic. Increase exposure through multi-channel communication. Under what circumstances are users willing to share your articles with friends? What specific value did you offer him? According to the characteristics of your audience and users, how to work hard on the title and content is worth studying.

Getting started is simple, but it is not easy to master the operation. Read more, explore more and find your own methodology.