Sun Tzu's Art of War says, "Decide before you move!" "Everything is established in advance, and it will be abolished without advance; Ideas determine the way out, and details determine success or failure! After each company has determined the basic goal of the regional market, how can the regional director make the company's products stand out in the fierce local market competition? How can we start quickly, truly grasp the market, and complete the task indicators issued by the company as soon as possible? Facing the market, tactical details are the key! First, the correct thinking, less return to any market problems, as long as the correct thinking, other difficulties can be solved. These include: grasping the market opportunity, choosing channels, choosing media, establishing the focus of advertising, and joint operations by land, sea and air. Everything involved in the operation needs to choose the correct operation essentials suitable for the company's development and market rules, and must be theoretical, planned, methodological, step-by-step and quality. 1 first of all, we must have an idea about the timing of the market. When every product enters the market, it is necessary to choose the opportunity that is conducive to the development and growth of the product, so as to avoid the waste of funds. One to half a month before Valentine's Day, the business of selling love stories and lovers' sweet words has a certain endothermic effect. I remember that one or two years before the popularity of short messages, a company launched a "seven-day slimming" short message customization service in summer, and a short message reminding or urging or instructing how to lose weight once fascinated many female mobile phone users. This is not a brilliant idea, but it has brought considerable benefits to this company. Unfortunately, there are fewer and fewer such basic consumer goods nowadays. 2. Secondly, we should have a good understanding of the way the market develops. Is it a "quantity war" based on integral? (that is, after occupying the main position first, quickly advance to the surrounding markets, and then fully bloom); Or is it still a face-oriented "quantity war"? (that is, tap a larger consumer group in the market and increase sales in the same area). Generally speaking, in the early stage of the market, it is the best policy to follow the trend, fall straight and look at the battle, but haste makes waste; Of course, while expanding, we must not give up deepening, and we must do it step by step. 3. The choice of channels must also be correct. "Driving a carriage to expressway and driving a BMW to the fair" (a commodity trading place in rural areas) is against the laws of the market and is not desirable. Sp company's income source must be supported by several specific core products, such as monthly subscription business with a large number of customized users. As long as the previous promotion strategy analysis is correct, it should be implemented without hesitation, and it must not be abandoned halfway because of interests. On the contrary, some slow-heating products or products whose consumption consciousness needs constant guidance can choose the channel of small single investment and long-term investment. The idea of hitting a gold mine with a hammer without spending a lot of money. There are many such examples in the market, and the initial thinking is wrong, resulting in no high-quality results. 4, the propaganda method should also have a clear idea. The business promoted by the public should be products that can quickly seize the market, or products that are easy to operate and can meet the tastes of SMS consumption at different ages can be selected for public promotion. The operation is complicated, and users of different ages need different products. We should consider placing advertisements in newspapers and other media, such as making friends, games and testing products, and also need to cooperate with pictures to express the artistic conception. Interactive prize-winning business needs some media cooperation to achieve the publicity effect. Second, the steps are correct, and the steps of doing things without going the wrong way are correct, so you can take fewer detours; If the steps are not in the right order, you may be in a daze, a mess, get twice the result with half the effort, or even fail. If you want things to go smoothly, you can't do things wrong, so that everything can go smoothly. Understand the steps, we must know how to operate smoothly, where the shortcut is, what to do first, outline first, then peel off layer by layer, solve common problems first, then solve special problems, solve today's problems first, and then solve historical problems. In the market operation, it is necessary to know where the front door, back door and side door are. The front door is blocked by the back door, and the back door is blocked by the side door. Before the regional market starts, the first thing that the regional head should do is to conduct a detailed market survey. First of all, we must know the living standard of a city, look at the clothes of urban residents, look at the living conditions of the city, and look at the richness of nightlife in the city; Understand the city's GDP and annual consumption level; Secondly, we should know the situation of competitors: product sales and market channel layout, so as to know the weaknesses of competitors, stand on the shoulders of others and lay a solid foundation for market start. Third, the right rhythm can get twice the result with half the effort. Boiling water at 0℃- 100℃ needs to be done in one go, and the gas source must not be cut off at 70℃-80℃, which will not achieve the goal and waste materials. When the market starts, we should always grasp the pulse of the market, which is loose and tight, fast and slow, strong and weak, and has a good rhythm. It can tremble with the pulse of the market, adding fuel to the fire, saving time and effort and getting twice the result with half the effort. Fourth, method innovation, extending the way forward In the process of market action, following the conventional trend will often encounter many unnecessary troubles, rigid practices, and no retreat; Short-term behavior, no stamina. Therefore, if necessary, we should detour, stab in the back hurts people, and the winding path leads to a secluded place. Being a market requires not only capital operation, talent operation, but also intelligent operation. 1, the marketing channel model should be innovative. When colleagues are wandering in front of provincial operators, if you don't have superior ability, you should take the strategy of taking the lead and seize the prefecture-level market first. At the same time, you can also try to use both channels and learn to use the potential of others to promote your own marketing methods. Operators also have many ready-made and good marketing channels. If you don't get close to them, you will have ideas if you know more. 2. Learn to constantly change the product advertising language, tap the needs of users from different points of interest through language changes, and bring the same product to the extreme. 3, correctly master the skills of newspaper advertising. (There are related articles to read on this website) 4. Considering the actual situation, consider the placement of TV advertisements. Other people's experiences or examples can be used for reference and learning. The promotion plan should change with the season, market situation, different regions and long-term situation. If you want to achieve satisfactory results, you must not copy the activity plans from other regions and transplant them to your region without any changes. 5. Consolidate and deepen the market with heavy weapons. Every company has its own heavy weapons when exploring the market. This is the core competitiveness of the company. Only by making full use of our own advantages can we effectively open up the market situation, develop the market rapidly, and effectively kill our competitors so that they can't catch up with you in a short time. The core competitiveness comes from the following aspects: excellent products, good local media relations, local industry background, familiarity with the region and business operation. 6. Manage the team well and stabilize the market. In order to develop and mobilize the enthusiasm of employees, regional branches must first manage the details of employees. Regional leaders should treat every employee with appreciation, help every employee with coach's mentality, adhere to inheritance, help and guidance, let talents play their greater potential, and the market will continue to develop in a fission way. Everyone has a different personality, and some liveliness can enliven the atmosphere; Some people are quiet, but they can do concrete and practical work; Some people are honest and frank, often telling the truth but also easy to offend people; Some people have the ability, but they also have shortcomings; Therefore, when managing people, we can only make use of employees' strengths and look at their strengths, try to avoid taking advantage of their shortcomings, and at the same time help them shape their ideal personality and lay a solid foundation for their success. In the recruitment process of marketing personnel, some companies value academic qualifications, some companies value experience, and some companies value social or industry relations and activities. Different starting points represent different employment strategies of each company and each person in charge. No matter who you finally choose in the market, what you finally see is the satisfaction of both parties. To find outstanding talents, we must find ways to retain talents, and to retain talents, we must let talents play their value. With the development of market economy, more and more market personnel are closer to the company in interests, achieving a win-win situation. In the new market, everything is difficult at the beginning. If you are busy day and night and have no clue, you will lose your footing, just like "meeting+non-implementation =O, arranging work+non-implementation =O". Therefore, management must be meticulous, feasible and implemented. You can use humanized management methods to achieve "grasping things that are not implemented+checking people that are not implemented = implementation". In fact, doing the market is doing the details. Facing today's fierce competitive environment and special industries, the only thing we can do is to work harder than our competitors. Only by doing the work more carefully and solidly can we win the market!