The promotion of medical beauty industry in WeChat circle of friends should change the original way, or the way that has been adopted, such as simple advertising or even paid promotion, with little effect.
The medical and beauty industry should change its form and pay attention to the marketing model of personal IP, community operation and private domain traffic.
From official publicity to personal IP creation of sales staff, the system professionally creates personal circle of friends. For WeChat group, we should not pay attention to the number of people, but to the gold content of group users, manage seed users with heart, produce fission, convince customers with customers' mouths and make word of mouth, so as to make WeChat circle of friends generate greater value.