1. Quality problems

Because some Korean commodity enterprises pay too much attention to market demand and short-term interests, but ignore product quality control, resulting in a sharp decline in commodity quality. For example, Korean cosmetics, which were once all the rage, pursued innovation and fashion excessively, and could not pass strict cosmetics inspection. However, the true ingredients and effects of some products are far from the labels and publicity, which will make consumers lose trust. At the same time, some Korean goods with poor quality were exposed, which also made consumers have reservations about Korean goods.

2. Market competition

The competition in South Korea's commodity market is becoming increasingly fierce, and more and more countries and regions begin to produce and sell similar products in South Korea. With the deepening of globalization, Korean goods no longer have the high market share brought by the first-Mover advantage. Similar goods not only have many advantages, but also bring great pressure and challenges to Korean goods, so the trust and sales of Korean goods also decrease.

3. Changes in consumer tastes

With the change of consumers' thinking, life and consumption habits, the popularity of Korean goods and the needs of consumers have changed. For example, most of the fashionable beauty products in South Korea are aimed at young people, but now the consumption patterns and demand patterns of young people have begun to develop in a more mature and rational direction. Korean products need to meet more needs and innovations, and more importantly, keep consistent with consumer demand.

4. Increase the investment quota

Korean goods have received huge investment in the past decade, but this investment has gradually weakened. With the slowdown of market growth, many enterprises began to adjust their career goals and cut investment, which made it more difficult for South Korea to compete and expand with other parts of the world, resulting in a decline in the popularity of Korean goods.

In short, the decline in the popularity of Korean goods is caused by many reasons. Faced with this situation, Korean daily necessities enterprises need to actively face the changes in the market and consumers, improve product quality, maintain innovation, and strengthen the ability of marketing and business personnel in order to gain the trust and praise of consumers.