1, modify account nickname
The common method is to modify the nickname of the account and write the time of live broadcast in the place of personal profile.
2. Preheating and drainage of contents
The content drainage here is divided into short video drainage and other platform drainage. For example, if a company plans to broadcast live at 8 o'clock tomorrow night, it can post a preview video on its account today. The content of the video can be suspense, telling users the time of live broadcast tomorrow night, but it is not clear about the discounts and discounts for live broadcast tomorrow, so as to attract users to come to the live broadcast room when live broadcast tomorrow.
3. Paid drainage
You should know that whether it is Tik Tok live broadcast or Aauto faster live broadcast, you can get more traffic by paying, and you can buy traffic by paying after the live broadcast starts and ends.
4. Drainage during live broadcast
After the enterprise goes online, users brush into the live room, and the first thing they see is the pictures in the live room, but they can't directly see the product links. Only after clicking into the live room can they see the product link. Therefore, when arranging the background of the live broadcast room, it is also necessary to spend some time.
5, enterprise employee drainage
Before the live broadcast, the enterprise can provide a unified announcement copy for the brand franchise stores or chain stores, and the employees of the franchise stores and enterprises will announce the activities, formulate KPI for the employees, and conduct statistical accounting on the performance of the employees after the live broadcast. For example, when Gree started broadcasting, Gree Group customized a unified appointment invitation QR code. With the support of a strong technical team, it can count the source of each visitor, the performance accounting of each store and employee.
Matters needing attention in drainage of live broadcast room
1, set certain preferential activities in the live broadcast room. Live broadcast with goods can bring high conversion to merchants and increase sales. Because we all know that the audience watching the live broadcast are scrambling to get cheaper than usual, and the audience is more interested in the discounted baby, and the shooting effect is also very good. However, it should be noted that if the quality is not good, it is hard to say, and sometimes it will damage the reputation of the anchor.
2. Use black technology to increase the atmosphere in the live broadcast room. In fact, no matter Taobao Live, Weibo or Tik Tok, as long as advertising platforms are involved, there are basically data brushing services. Many people use public tools such as traffic supplement or Haitao traffic to brush the number of viewers, not only to look good, but to drive potential fans and attract the attention of real fans by increasing the number of viewers. If you watch very little, it means that your anchor has no dry goods, and naturally few people watch your live broadcast!