Cite foreign research data to show authority. The survey found that citing so-called foreign research results is the usual trick of "popular science online". "Australian Cancer Center survey shows that the survival rate of 22 adult malignant tumors after chemotherapy for 5 years is 2.3% in Australia and 2. 1% in the United States, and the survival rate without chemotherapy is higher." An article entitled "The Great Deception of the Century: The Lies of Cancer Treatment" said, "Cancer without chemotherapy at all has a higher success rate than chemotherapy." "A lot of clinical evidence shows that the effect of chemotherapy is only 2% to 4%." The data source of such articles is mainly foreign alternative medicine websites. The so-called alternative medicine is a complementary therapy to traditional western medicine. These websites take advantage of ordinary people's superficial understanding of chemotherapy, such as vomiting, hair loss and fever. Exaggerate the horror effect and publicize its non-mainstream therapy.
Attract attention with scientific and technological terms and international honors. "So-and-so and his team of experts invented the small molecule cutting technology to purify, extract and concentrate traditional Chinese medicine into paste ... Effective ingredients can be quickly absorbed through the skin, which can effectively prevent and treat major diseases such as breast cancer and liver cancer." According to the article, "This high-tech small molecule cutting technology, which is claimed to be leading the world for 10 to 15 years, aims at world patents and Nobel Prize, and Bill Gates sent a special envoy with a huge sum of 40 billion US dollars to discuss cooperation for three times". However, the survey found that the company with this technology has no drug production right within the business scope of enterprise registration information. In addition, for such a major scientific and technological breakthrough, there is no matching paper in the database of the national academic journals of philosophy and social sciences.