Supreme is an American street clothing brand. It was born in the autumn of Manhattan 1994 in new york. The brand was founded by JameJebbia, who was an employee of Parachute, a trendy shop in new york, and participated in the establishment of skateboarding brands Union and Stüssy. Supreme initially sold simple T-shirts and hats, but because of its skateboarding cultural background and unique design style, it quickly became popular among young people and gradually became the representative of street culture in new york. Supreme has a wide range of products, including clothing, hats, water cups, sports equipment and so on. The design style of the brand conveys the concept of "coolness", and the white notes on the logo are inspired by the satirical consumer culture series works of artist BarbaraKruger. Supreme's price positioning belongs to the middle and high-end grade, and the price of a single product is usually higher, basically more than 1,000 yuan.