From the posters on bus stops and subway passages to the introduction of social networking sites and content platforms, from the advertisement implantation of film and television variety shows to the anchor promotion in the live broadcast room, medical beauty advertisements can be said to be varied and pervasive.

Advertising is a commercial activity, which is understandable, but false propaganda, excessive propaganda and misleading medical beauty advertisements have crossed the bottom line of laws and regulations.

For example, some medical beauty advertisements blindly advocate "painless", "minimally invasive" and "quick effect", avoiding talking about risks and sequelae; Some endorse the medical beauty effect with so-called famous doctors and famous teachers, and lure consumers by comparing pictures before and after diagnosis and treatment; Some improperly associate outstanding looks with "high quality", "diligence" and "success", and fabricate stories of "plastic surgery changing fate" to distort aesthetic cognition. All these not only encourage the bad atmosphere of society, but also easily mislead consumers and cover up the hidden risks of the medical and beauty industry.