This group of photos of spice jars of the "first snow" in the Forbidden City immediately attracted netizens to watch and boarded a hot search in Weibo: this group of spice jars is a set of three, namely the palace wall, the stone lion and the bronze crane. As long as you add salt or sugar, you can show the scene of snow falling on glazed tiles and snow-covered stone lions and bronze cranes. This kind of "fairy value" seasoning jar is not only creative, but also fits the feeling that everyone will "go into the palace to see the snow" every winter. Very consistent with the image of intention, very creative.
After fierce competition from the "Pan-Forbidden City Department" such as the Forbidden City Food, the Wenchuang Flagship Store of the Palace Museum and the official flagship store of the National Treasure, the "First Snow" seasoning jar was finally authorized to spend the Forbidden City food. Tmall said that every year, the snow scene in the Forbidden City will trigger a "brush screen", plus "What is snow?" The poem "Sprinkling salt in the air can make a difference" reminds me of the idea of combining salt pots with snow scenes. "After we found a design company to make a sample, we attracted many brands to seek cooperation. In the end, considering the tonality and brand fit of the product, we authorized the product to the official flagship store of Tmall under the Forbidden City Food. "
At present, in addition to the Palace Museum and the British Museum among the five major museums in the world, China National Museum, Summer Palace, Shaanxi History Museum, Suzhou Museum, Qin Shihuang Terracotta Warriors Museum, Shanghai Museum, V&; Museum A and others have settled in Tmall. These museums have nearly 3 million fans on Tmall, and the annual visits of the Palace Museum and the British Museum both exceed10 million. The times are progressing, and my thinking needs to be improved.