First of all, the dynasty of clothing has declined! But a lot of business xxxx (harmony) rushed in.
According to the data of Kang Yikang DataEye-EDX, in a recent list of goods for sale, the top five are clothes, especially women's shoes, followed by men's shoes and women's shoes.
Generally speaking, clothes and shoes are still the two most competitive interiors at present, and there are also explosions, but the sales volume is not as good as two or three months ago.
Look at the category ranking data in the last month, except for women's underwear and men's pants, other women's tops and men's tops are gone.
However, women's spending power is still strong. As can be seen from the data, female consumers can be seen in cosmetics, facial care and other categories.
So what is the trend of product selection?
First of all, the review mechanism of health care products is relatively strict, and businesses with this qualification can consider doing it. Under strict audit conditions, the competition is relatively small. Around Father's Day, the popular "wormwood cream" is a kind of health care product, and a large number of explosions emerge one after another, which shows the attraction of its products.
Relatively speaking, the dividend of "health care" is still very large, but the entry qualification requirements are relatively high, which is suitable for a small number of businesses.
Ordinary small and medium-sized players can consider taking two categories: family daily use and brand food.
There are many small and medium-sized businesses going home for daily use. On the premise of less competition, the gameplay is complicated. Even if you don't play private domain or live broadcast, you can get good results, but it also depends on the business's own operational strength and products.
Food wants to go, and now the trend is to connect brands, such as Zhou Heiya some time ago, three squirrels, and Danish cookies recently, all of which prove that the brand's second-class e-commerce performance is excellent (only for American food, other categories have not been confirmed for the time being).
At present, these categories mentioned above are the main trends, which can be considered at present and are suitable for novices and small and medium-sized players to enter the market. But what kind of effect can be achieved depends on whether we can find good enough products and the business's own operational ability. In the final analysis, choice is only part of the second category.