The logo design concept of Lu Jiayi milk tea is natural health. According to the information of Lu Jiayi milk tea official website, the logo design of Lu Jiayi milk tea is inspired by the praise and myths and legends of deer in China traditional culture. The design concept is simple, clear and distinctive, creating a natural, healthy and delicious brand image. Deer head adopts landscape painting style, which gives people a hazy and romantic feeling and highlights the brand's concern for nature and environmental protection. The milk tea part adopts large font and simple line design, which weakens the edge of the font and makes the visual effect softer and fresher.