It is relatively easy to open a shop online, but it is not as good as "starting e-commerce in five minutes" as some websites say. The technical content of opening a shop online is not low, and any link that is not handled well will affect your business. There are three steps to opening a shop online.
Step one, what to sell? At present, netizens have two characteristics: younger, with a considerable proportion of students; Office workers, white-collar workers or quasi-white-collar workers. There are many factors such as hardware and software equipment, connection conditions and knowledge threshold. Master the basic characteristics of mainstream netizens, and you can decide what to sell according to your actual situation.
The second step is to choose a good store address. Domain names and addresses are like house numbers. If you want to enter the mall, of course, popular websites are preferred.
Opening a shop online can also be the same as in reality, and you can choose to set up your own sales website, which requires a certain amount of upfront investment, network technology knowledge and high publicity and promotion expenses. The other is like entering the market in reality, entering large online shopping malls, such as Taobao, Netease and Sina. This model relies on a large-scale network platform, which is popular and does not require much upfront investment, but the operation must conform to the unified management of shopping malls.
The third step is to decorate the facade. Including goods with good names, refresh the online store in time.
Commodity names should summarize the characteristics of commodities in concise language as much as possible, so that people can see the basic information of commodities at a glance, and consider the classification of commodities in order to find them from search engines. Take some time to take stock of your treasures and let the best-selling things appear on the top. Secondly, the picture of the goods is your first impression to customers and your facade, so you must strive for perfection.
Opening a shop is easier than making money.
Although it is easy to open a shop online, it is far from easy to make money. Shopkeepers must also solve several basic problems: supply, pricing, marketing and reputation.
Is there a lower-priced purchase channel for selling the same kind of goods with others? Of course, the most ideal purchase channel is the factory. If it is related to the factory, you only need to take photos of the goods and upload them. If there is sales, you can get the goods directly from the factory, and there is no risk of pressing the goods. There are also many online shop operators who have their own actual stores under the net. It is also quite competitive to take preferential prices from wholesalers and implement online and offline multi-channel sales. If there is no ideal supply, it is basically difficult to operate from the secondary and tertiary wholesale markets. Because the supply of goods directly affects the price, the key to e-commerce operation is mastered by mastering the cheap and good supply.
The price of goods online is lower than offline, which is one of the main reasons why people shop online. If your purchase cost is high and you lose your price advantage, it will be difficult to sell the goods.
What is the most profitable for a novice to open a shop? I suggest recharging the business. Novices are recommended to do this for several reasons.
One: simple operation. Taobao has its own set of procedures for buying and selling things, and many people don't understand it before it sells things. If it sells goods that need logistics, it may take more than 65,438+00 days to complete a transaction. It's hard to say what will happen in the middle. Goods are the most prone to trade disputes such as return, product quality and so on. As a college student, dealing with these emergencies is more troublesome, and there is not so much time, but the recharge business is not so troublesome.
Two: there is no need to press the goods. The transaction time of virtual goods is short, and the transaction can be completed in a few minutes, which is convenient for sellers to be familiar with the operation process. Even if the buyer forgets to confirm that the money will arrive in the account within 3 days at the latest, there is no trouble of capital turnover. Moreover, this thing does not need to be in stock, and the buyer can charge it while shooting, without the risk of pressing the goods.
Three: the demand is large. Some people say that there are too many online stores selling top-ups. Can there be business if you open them again? There are also many people who open stores. China has a population of 654.38+300 million. How many hundreds of millions can open a recharge shop? How many people use QQ on their mobile phones? You can charge your phone bill once a month, buy a card, and be a member ... but how many people will buy three clothes every month? The profit of recharging is very low and pitiful, but all those who can make money are not necessarily high profits. Others earn dozens by selling a piece of clothing, and you may have to sell dozens of prepaid cards to earn these. But how long does it take for a dress to be sold? When the reputation of the two stores is almost the same, the clothing will not sell better than the prepaid card. If this transaction is replaced by reputation, it will be much more than that one.
Four: simple and convenient. It seems a bit contradictory to say that recharging is not good now. Actually, it's not like this. Open a physical store, take photos, retouch pictures, and know everything. Buyers don't buy things directly without consulting. At this time, you have to sell your goods like a salesperson in a clothing store, and then talk about the price when things are ok. Then you have to pack, run to the courier company, and wait for the reaction of the goods to the buyer in fear. It's much easier to recharge. You just need to put the goods on the shelves and go to various forums to promote them. Buyers won't pester you to bargain for a few cents. It is more convenient to buy an automatic recharge software. You don't even need to contact. All you have to do is promote your own store.
Five: small investment and big gains. This only applies to agents, not for recharging. 300 yuan money, the most expensive recharge software, and the cheapest 70 yuan can sell everything. Every day, there are so many people who want to open a shop online but can't find the source of goods, and there are so many people who can't do it because they have no credibility. These are potential customers. Why not find a way to turn them into your customers? If you are a cheerful person, have many friends and like chatting, you can do it easily. Even if you don't know how to do business, you have exercised your eloquence and communication skills. If you are a person like me who is neither cheerful nor good at dealing with people, do you want to improve yourself? Come and try. You can also hone yourself while making money, killing two birds with one stone. Baidu name is my QQ. Please contact me if you need help.