Because of its small size, Yi Labao is easy to carry and move, and it is generally used as a guide or notice for the event site (slightly inferior to the sales center).

Therefore, the content of the text should be eye-catching, the number of words should not be too many, and the things expressed should be described clearly in concise language;

Similarly, according to the environment and background of the site, certain design elements are needed to highlight Yi Labao and achieve the purpose of attracting attention;

Copywriting in different media should be different.

Copywriting originally refers to the desk where books are placed, and later refers to the person who writes on the desk. Now it refers to the writing position in a company or enterprise, that is, to express the established creative strategy in words. Copywriting is the performance process, development process and deepening process presented in turn with advertising creativity, which mostly exists in advertising companies, corporate propaganda and news planning.

There are many kinds of existing copywriting. According to 4A standards, there are generally four types: assistant copywriting (ACW), copywriting (CW), senior copywriting (SCW) and senior copywriting (SCW). Among them, senior copywriting is slightly different from senior copywriting. The former requires copywriting ability, while the latter includes not only copywriting ability, but also many years of experience. Some 4A companies have a position of copywriter (CE), which is generally similar to copywriter's duties and sometimes responsible for special projects. In addition, individual companies are also equipped with the position of Chief Copywriter (CCW), and the basic knowledge of copywriting is rare. Although they don't have leadership skills, some chief copywriters earn more than creative directors. Most domestic advertising companies have a wide range of copywriting, including real estate copywriting, creative copywriting, planning copywriting and brand copywriting.

Copywriting consists of title, subtitle, advertising text and advertising slogan. It is a literal expression of advertising content. In advertising design, copywriting is as important as graphics, graphics have early influence, and advertising copywriting has a deep influence.

Advertising title: it is the theme of advertising copy and often the focus of advertising content. Its function is to attract people's attention to advertising, leave an impression and arouse people's interest in advertising. Only when the audience is interested in the slogan will they read the text. The design forms of advertising slogans are: intelligence, question and answer, imperative sentences, news, slogans, suggestions, reminders and so on. When writing advertising slogans, the language should be concise, easy to understand, easy to remember, clear and novel, and the number of words in a sentence is generally within 12.