Many people think it is sweet, but now there are some not sweet, like meat moon cakes. I think it's not easy to go bad when it's sweet.

This is a survey:

Eating moon cakes in Mid-Autumn Festival is an "old gift", but now the development of moon cakes is different from that in difficult times. The joke that "a moon cake fell on the road and was run over by a car, not only did it not break, but it opened a hole in the road" has been circulating for many years, which is a satire on the moon cakes that were hard to get rid of after the reform and opening up. After a decade or two, moon cakes have become soft, and the fillings have changed from single five kernels and green shredded pork to egg yolk, lotus seed paste, matcha, duck meat, fruit and even ice cream moon cakes. Although the moon cake has undergone earth-shaking changes, its sweetness and greasy have not changed much.

On the occasion of the Mid-Autumn Festival in 2008, our reporter conducted an investigation on the taste of moon cakes that consumers hope and the improvement opinions of manufacturers.

Consumers: 90% of the respondents think moon cakes are too sweet.

The reporter interviewed 20 customers randomly at Wal-Mart Xuanwu Store, and they basically thought that the taste of moon cakes was "too sweet and too greasy".

"Too sweet! Too tired! Don't eat moon cakes on holidays. " 10 The first reaction of the elderly respondents is the same. Looking at the taste of moon cakes in Beijing, there are more than 30 kinds of moon cakes, such as jujube paste, lotus seed paste and egg yolk, but the traditional sweet moon cakes are the main ones.

"I haven't eaten moon cakes for many years." Customer Ms. Xue said that the mooncakes are getting thinner and thinner, the fillings are getting bigger and bigger, and there is too much sugar in the fillings such as fruit flavor. She bluntly said, "Moon cakes sent by relatives and friends on holidays will be transferred to other friends."

Not only elderly customers, but also young and middle-aged customers are not interested in moon cakes. "I will eat a few bites symbolically during the festival, but I am afraid of being fat and dare not eat too much." Ms. Li, a white-collar worker, bluntly said that a piece of moon cake can only be eaten two or three times.

In view of the problem that the taste is too sweet, Ms. Han suggested that manufacturers can change the weight of a single moon cake and implement "slimming". The reporter saw in supermarkets such as Wal-Mart and Carrefour that the whole moon cake on the market is generally around100g, with a minimum weight of 25g. The price of this kind of "mini" moon cake is relatively low, around 1.5 yuan. Compared with a big moon cake in 10 yuan, consumers can buy six kinds of moon cakes with the same money, and a "mini" moon cake can generally be eaten at one time.

Food researcher: Polysaccharide and oil ensure softness and shelf life.

Yesterday, Zhang Yuntao, director of the technical research department of Beijing Daoxiang Village Food Factory, told the reporter that in order to pursue the change of taste, Cantonese-style moon cakes are being promoted even in the north. In traditional Cantonese-style moon cakes, oil and flour account for about 30% of flour, and the rest use a lot of sugar to keep the stuffing soft and shelf life. This determines that the proportion of oil and sugar in Cantonese-style moon cakes is difficult to change. In order to improve the sweetness of traditional moon cakes, researchers can only find substitutes for white sugar and reduce the oil content to improve the taste.

"Oligosaccharides, mainly maltooligosaccharides and fructooligosaccharides, were used for the first time this year." Zhang Yuntao said that these oligosaccharides, which are easy to digest and less sweet than sugar, played a role in this year's Mid-Autumn Festival products. The oil consumption was reduced from 30% of the total weight of flour to about 26%.

In addition, merchants have also developed new fillings to neutralize the sweet and greasy taste with the bitterness and sourness of coffee, miscellaneous grains and fruits. Bird's nest, sweet potato and miscellaneous grains are used for imitation meals, prunes and coffee are used for Daoxiang Village, and "real fruit grains" such as blueberries and fresh oranges are used for Dayuan. Starbucks boldly uses western elements such as matcha grapefruit, lemon black tea and cheese cranberries, while Siebel develops cereal moon cakes such as oatmeal noodles and soba noodles.

Manufacturer: Mooncakes will lose water if they are too small.

Lu Deming, director of public welfare, said in an interview that the sugar content of moon cakes has been reduced to a minimum according to relevant standards. "The traditional taste of moon cakes is sweet. If it is salty or other, I am afraid that most consumers will not accept it. " Lu Deming explained that the company's market research shows that traditional mooncakes such as Wuren and red bean paste are still sold every year. The market sales of new fruit flavor are not very good, and consumers are mostly "curious". However, Soviet-style moon cakes such as sweet and salty egg yolk and meat floss have sold well in recent years, and public welfare will be promoted next year.

Regarding the consumer's suggestion to reduce the weight of a single moon cake, the person in charge of another moon cake in Beijing pointed out that if the weight of the moon cake is too small, it will lead to the rapid loss of water in the stuffing and dough, and the moon cake will dry during sales and storage. "According to the test, in order to maintain the original moisture of moon cakes, the weight of 75 grams is already the minimum, otherwise it will affect the taste of moon cakes." The person in charge revealed that in addition, thickening the dough blank will also harden the taste of moon cakes.

Business Daily reporter Wu Wen

CFP/ picture provision