Suning has successively announced the acquisition of Wanda Department Store and the establishment of FMCG, and its figure has increased; In order to transform "light assets", Wanda had to cut meat and slim down.
Between light and heavy, the strength of the two old giants has changed. For Suning, it seems to be of great significance to start the first retail shot at 20 19. However, the huge losses and radical goals accumulated under the glamorous business will drag Suning into a bigger predicament.
The next big game of chess
Perhaps the color of traditional appliance stores is too strong. Suning has been trying to jump out of this box to be an e-commerce and open a small shop.
Just after the new year, Zhang, chairman of Suning, revealed at the internal Spring Festival group meeting that 37 Wanda department stores will be under his control. Then, FMCG was also announced.
Suning's ambition has long been hidden in the retail chess game. In recent years, e-commerce giants have changed their direction and stepped up their offline layout. Ali, an ally of Suning, bought Yintai Department Store, holding Sanjiang Shopping, and JD.COM, the arch-enemy, joined hands with BBK to launch digital exploration. According to Gong Zhenyu, president of Suning Fashion Department Store Group, after the acquisition of Wanda Department Store, it will build a brand-new core competitiveness of the department store by exporting the ability of smart retail CPU, and further improve the layout of the whole scene and all categories. This means that Wanda Department Store will become a sample of Suning's smart retail export to the department store industry.
Wanda department store was stripped of the group's financial report due to long-term losses, which became a burden that dragged down Wanda's performance. After the transformation of "light assets", Wang Jianlin began to "sell" with great fanfare, and early hotels and cultural tourism projects were sold to R&F and Sunac at a discount. According to the assets of both parties in this transaction, the amount will not exceed 7.9 billion yuan, which is very cost-effective for Suning. It is more important to master high-quality offline resources. Relying on wanda plaza, Wanda Department Store is mostly located in mature business districts of first-and second-tier cities, with stable passenger flow.
"Five commodity groups", including fashion department stores, fast-moving consumer goods, international, household appliances and consumer electronics, are the new formulation of Suning 20 19. 3C traditional retailers, which started with household appliances, are trying to expand into all categories. As can be seen from the current structure, several new groups have stood in the same strategic position as the traditional advantageous departments.
Suning has been a big brother for many years, but his ambition to be a big brother is still there. 10 years ago, with the rise of e-commerce, Suning, which once dominated the offline market, was forced to turn to the online market by fierce price wars. Nowadays, the growth rate of Internet traffic has slowed down, and the concept of online and offline has been replaced by omni-channel. Suning obviously has its own considerations: an alliance with Ali, but not a subordinate relationship. Zhang hopes that Suning will become the "roof of the world" in the whole retail field.
Even heroes are afraid of death. In the 1990s, Suning broke the closed market and dominated the country by vigorously expanding its stores. From 2065438 to 2007, Zhang Zhi set the goal of landing 20,000 Internet stores and 20 million square meters of commercial entities in the next three years.
After the traditional retailers were withered by the impact of online rivals, Suning returned to the market against the trend with a gesture of holding high and hitting high, in order to achieve the goal of full coverage of online and offline, from cities to counties and towns.