Many merchants in Pinduoduo use low-priced SKU icons to attract users to click, thus increasing the number of clicks earlier. This is actually the most normal thing in Pinduoduo. In fact, it is common to see goods with tens of dollars, and the icon says 5.9 yuan and so on. Pinduoduo focuses on low prices, but that doesn't mean you need to lose money to increase sales on the platform. So what do the businesses in Pinduoduo do?

1, select products with high profit margin:

Although Pinduoduo is basically a low-priced product, the profit rate of many products is much higher than expected, such as cosmetics and skin care products. Many people say that cosmetics is a profiteering industry, yes. Maybe the cosmetics inside are not as expensive as the packaging.

2. Guide consumers to buy more:

There are many very popular household fast-moving products, such as paper towels and laundry detergent. Maybe one bag of 9.9 yuan, two bags 16.9 and so on. The more the quantity, the lower the average price, and many merchants may take advantage of consumers' psychology of buying more and spending more to increase the sales of goods.

These two kinds are actually the most common. Of course, there are many products that cost a few cents and then sell for a few dollars, which is also a way of making profits.

However, now consumers are paying more and more attention to quality. If we only rely on low prices and do not pay attention to quality, this method will not be popular for long. ?