Selling beauty and skin care products live is the most profitable, because beauty and skin care products are one of the hot commodities sold live. Many female friends are very concerned about how to stay beautiful and are willing to buy beauty and skin care products that suit them. If you can show the effect and usage of the product to the audience in the live broadcast, it will easily attract more viewers to buy it. Live broadcast is a way to spread activities or information online in real time. It uses the Internet and streaming media technology to transmit the live content to the audience in real time through video, audio and other forms, so that the anchor can interact with the audience in real time. Live broadcast is interactive and real-time, which can create a strong sense of the scene and attract the attention of the audience. Nowadays, live broadcast has been widely used in entertainment, education, business, social and other fields, and has become a very popular and effective communication and marketing tool.