The purpose of sales promotion copywriting is mainly to convey the information of price reduction (enterprises give up part of profits for sales), quickly lower the threshold of consumers' use and impact sales in the short term. But apart from the homogenization information mentioned above, why are there so few consumers interested in price reduction?

2. Active acquisition

Whether it is the promotion at the end of the year or following the trend, most of what we can see is for all users (or consumers). Everyone can enjoy the bargain-hunting of 500 MINUS 300, but the national discount can't stimulate users' desire to buy.

3. Special nodes

In addition to the two marketing ideas of "related to me" and "active acquisition", effective promotion of copywriting also needs to give users a reason to act immediately, which I think is "limited time".

4. Expand the increment

The promotion thinking mentioned above is based on target users (stock users), but how can non-target users (incremental users) impress him? Simply put, you can learn from 1 Pinwitkey.

To sum up, effective promotional copy can start from four aspects:

First, strengthen relevance and stimulate the interest of target users;

The second is to mobilize users to actively promote rights and interests and establish a sense of participation;

The third is to set up special nodes to prompt users to place orders immediately;

The fourth is to expand the increment and lower the purchase threshold of non-target users.