1.0 basic small white class

Little Red Book is a good platform, suitable for people who are interested in wearing aesthetics, people who learn dry goods and emotional stories, and people who like to share.

Because the audience of Little Red Book is mainly young women, the content shared by peers can arouse the audience's love. After all, there is no generation gap.

2. Want to be a media matrix

For those who have experience in operating other platforms, Little Red Book is a platform that cannot be ignored. On the one hand, it can help you drain, on the other hand, it can bring you extra income, such as cooperating with advertisers.

Second, how to operate Xiaohongshu

1. Think about positioning first. First consider what field you are suitable for, which is beauty? Or dry goods learning? Or emotional analysis, beauty slimming, etc? Although I am personally interested in wearing beauty, my professionalism and face value are not comparable to other bloggers, so my positioning is long dry goods (my little red book name is Li Girl Kelly), and everyone can. Unlock yourself

2. Little Red Book content production. This is similar to the self-media platform.

First choose a topic-take a title-draw up an outline-write a manuscript-make pictures-upload.

Here are a few points to note:

1) The title should be eye-catching. Keywords are very important, such as dry goods, possession and other words, if you can put them as much as possible.

2) The pictures should be just right. Pictures taken by high-quality mobile phones and appeared by real bloggers will be regarded as authentic and reliable.

3) The words should have a sense of dry goods. In today's fragmented era, most people don't want to read that kind of verbose content, including myself, so those small, precise and clearly defined dry goods posts can give people a sense of accomplishment in absorbing knowledge and value. Naturally, this type of notes is very popular.

4) Be familiar with and use hot topics, which will help your notes to be more relevant to the search results, so you are more likely to be recommended. To be honest, I'm thinking about it, too. )

5) Grasp the 24-hour prime time after the release. If you can get more praises and collections within 24 hours, it is easy to be rated as high-quality notes and then recommended to more users. This is also a platform operation mechanism.

3. Tools for making small red book content

Text: I wrote it with the memo that comes with the Apple system, and then copied it to the background of Little Red Book.

Photo: Many bloggers use butter cameras, because there are good stickers and templates in this app, even if they can't ps. You can also use Meitu Xiu Xiu, Yimei and other apps.

Third, how to create explosion notes

1. Learn. For Xiao Bai, learning is the basis of operating the little red book, but learning this matter requires methods and can't die. After all, everything has a routine. First of all, we should pay attention to bloggers related to their own fields and see how they write notes, including topics, titles, contents and pictures. If necessary, you can extract and collect it into your own photo album, and then consume it internally into your own content.

2. Accumulate materials. Since the media platforms are interlinked, you can go to Weibo, almost, WeChat official account to search for content related to your field, and then summarize and express it.

3. High-frequency vocabulary+eye-catching title+stunning first picture = explosion notes (this is also very important, as mentioned above. )

4. Grasp the push time. Around 9:30 am, noon 12:00- 13:30, afternoon 18:30, and evening 2 1:30, which is in line with users' reading habits. Taking notes during these periods can bring more traffic.

Finally, I want to say that if you choose, you must stick to it without hesitation. Only by persistence can we see hope. My little red book name is Miss Kelly Li.