1. Where is the north center of Ningbo?
According to the 9 urban core blocks in the Catalogue of Important Sites and Important Buildings in Ningbo Urban Planning Area (20 17) published in April this year, Camel administrative office and business center is located in the north of Ningbo, which is where the north of Ningbo is located. It is also commonly known as the camel area of Zhenhai New Town.
The administrative office refers to the government of zhenhai district, and the commercial center refers to the bustling business in the core of Camel Ancient Town.
The second question is which square does this square refer to?
The answer is: Aegean City Square.
This name is not familiar to many Ningbo people, but another name is not unfamiliar to Ningbo people-Red Star International Plaza.
Hongxing International Plaza is a large commercial and residential complex. The residence is called Red Star International Plaza, and the business is 80,000 square meters Aegean City Plaza.
By the way, there is an extremely famous home comprehensive plaza brand in China-Red Star Macalline, and there is one on Huancheng South Road.
Well, the next question is, why is it that the opening of Aegean City Plaza will completely change the camel area of Zhenhai New Town?
Red Star Business, China has rapidly emerged as a superstar of business management.
First of all, because Red Star Commercial is one of the "shopping center brands with the greatest development potential" in China.
Red Star Commercial is the preparation, investment and operation management platform of urban complex and commercial shopping center under Red Star Macalline Group. It is a leading commercial real estate operator in China, running through the whole industrial chain of commercial operations and providing full-process services. Relying on the strong group background of Red Star Macalline, Red Star Commercial uses intrusive management, huge operation system and abundant capital channels to create more sustainable value for its partners.
The strength of a commercial real estate brand depends not only on its background, but also on its scale and the city level it enters.
Since Red Star Macalline was founded 3 1 year, it has entered 142 cities in China, opening more than 200 home shopping malls and 60 complexes. Its business management brand popularity is comparable to that of commercial giants such as SZITIC, Wanda, Baolong and China Resources.
Red Star Business was established on 20 13. In less than four years, its Aegean Shopping Park has actually covered more than 40 large and medium-sized cities, including Beijing, Shanghai, Chongqing, Suzhou, Chengdu, Kunming, Wuxi and other cities with extremely developed commerce. Especially in Beijing and Shanghai, Red Star Commercial has established itself as a first-class commercial management brand in China.
Why is the Red Star business developing so fast? Because it aims at the demand point of the domestic consumer market-to provide a better life experience for China consumers. Take culture, ecology and emotion as the core value care to meet the internal needs of consumption upgrading of emerging urban groups.
Excerpt from the website of Red Star Business: "Red Star Business has always adhered to the value concept of being a respected integrated operator. Based on a high understanding of social development and unremitting pursuit of noble life, on the basis of in-depth study of traditional shopping centers and business models, with international classic architectural concepts and humanized business concepts, it has created a prosperous urban business and achieved the life dreams of Chinese people."
In order to cope with the aggressive e-commerce, Red Star has made great efforts in the shopping experience: "Focus on broadening the radiation radius of experiential services to avoid the impact of e-commerce on physical commerce; Guide the development direction of modern shopping centers with the proportion and layout of experiential main stores. "
With these efforts. 20 16 February, 16 Red Star Commercial quickly became one of the first-line real estate operators in China with its rapid asset management business and good operating performance in Aegean Shopping Park. He has successively won the "TOP 100 China Commercial Real Estate and Operating Performance Award in 20 16" issued by Viewpoint Real Estate, ranked 13 in the list, and the "Sixth China Commercial Real Estate Annual Conference-Outstanding Company Award" selected by Economic Observer.
With fierce management, the brand will naturally follow.
Shopping plaza is a game between brand and business management.
It is an open secret in the circle that the brand is good enough. The Commercial Management Committee will beg for the brand to settle in, and even pay a huge brand entry fee (or decoration), ranging from domestic first-line brands to international first-line brands.
If the management is enough, the brand will in turn seek to settle in. Where enterprise management goes, brands follow.
As for the brand, as long as a commercial management company has many squares, good location and strong regional consumption power, I will resolutely follow you.
Grow with partners and realize value through cooperation.
There are more than 300 well-known brands at home and abroad, more than 600 cooperative brands, more than 70 well-known brands in supermarkets, more than 70 well-known brands in sub-supermarkets, and internationally renowned brands account for more than 30%.
Red Star Commercial has reached strategic cooperation with many well-known brands at home and abroad, which will be presented in the National Aegean Shopping Park.
The following are some strategic cooperation brands of Red Star Commercial:
And these points, the Aegean Sea is satisfied.
The Aegean Sea, like Wanda, has a full range of its own commercial brands, such as pacific studios, Red Star Seagate Golf Club, Trina Wedding, star hotels and boutique department stores. These independent brands have well guaranteed the main store foundation of the shopping mall and ensured the basic flow.
For example, the Aegean Square in Kunming has an average daily passenger flow of more than 70,000 people. What is this concept? Some first-tier shopping centers in Ningbo have achieved good results, with an average daily income of more than 40,000.
In addition, this is the opening scene of an Aegean Sea in Chongqing. Please feel it. According to official data, the number of passengers on that day was 466,000.
One-stop leisure and entertainment plaza, Ningbo Aegean Sea, fills the commercial gap in the north of the city.
Let's talk about the location, taking Ningbo Aegean City Square as an example. The project is located in the core of the old city in northern Ningbo. The area has the bustling scene of the old city, the crowded urban landscape, the bustling urban nightlife and the memories left by the citizens of the old city when they were young. This geographical location and urban harmony can not be built in more than ten years.
It is also a business gathering place in the north of the city, which not only meets the consumption needs of hundreds of thousands of people in Zhenhai, but also radiates hundreds of thousands of people in the third district of Ningbo and the eastern part of Cixi. Since ancient times, it has been a bustling downtown area for goods exchange, commercial transportation, and exchanges between North and South merchants. There are about 6.5438+0.3 million commercial buildings in the area, covering complete formats such as department stores, supermarkets, cinemas, flowers and trees, building materials and hardware. However, there is still a lack of one-stop fashion, leisure and entertainment shopping centers with advanced design concepts, especially single shopping and leisure centers, which can allow families to wander around all day. Aegean City Plaza has made targeted design and positioning for the above commercial shortcomings. Therefore, although it has not yet opened, it has long attracted the strong attention of local citizens. As soon as there is progress in the square, it will spread like wildfire and become one of the main topics of local people.
Business needs agglomeration effect, and no one will think that the more businesses around Tianyi, because the more people flow, the more concentrated. Red Star's Aegean City Square is in the center of this gathering area, which goes directly to the subway line 3 station under construction and belongs to subway business. So from the position, it is undoubtedly impeccable.
Let's talk about products first.
In terms of positioning, as mentioned above, this is a one-stop fashion shopping center integrating shopping, catering, family, parent-child and entertainment.
Specific positioning to achieve differentiated highlights, and create a unique brand strength.
Taking residence as the goal, we will provide the most scarce and needed daily life services for the rest of the residents.
Meet the one-stop needs of children and parents with family parenting.
Enrich the leisure and entertainment choices of the whole customer group with entertainment experience.
The above positioning, the trick is aimed at the positioning pain point of Zhenhai old city business, so it will "completely change the business status quo of Ningbo North City Center" and fill the local business gap.
The advanced format layout ensures the continuous passenger flow at different levels.
The shopping center of the whole project covers an area of about 80,000 square meters, with five floors, the first floor is a parking lot and the fourth floor is a business. The first and second floors are mainly retail facilities, and the third and fourth floors are mainly catering, leisure and entertainment. Architectural landscape design pursues fashion and creativity. On the moving line, each floor is equipped with several escalators, and a wide trail is designed for people to walk safely.
In terms of format, there is catering on each floor, which can ensure a balanced flow of people on each floor at any time, and catering is usually provided at the edge of key stores, thus ensuring the flow of people in each store. Customers can come in and browse the consumption while waiting for the meal.
In the main store, it is planned to introduce a lot of fast fashion. Anyone familiar with business knows that fast fashion is now a hot new main store, GAP, ZARA, H &；; M, MUJI, Uniqlo, FOREVER2 1, UR are all famous popularity adsorbers. At the same time, all kinds of collective stores are also popular formats at present, such as designer brand collection, buyer's shop collection, home brand collection, "cafe+"collection, gift collection and so on. Just like fast fashion, if these two sharp tools are in hand together, there is no need to worry about the basic popularity of a shopping center. As can be seen from the floor, the first and second floors of this Aegean Square are all such commercial configurations, and the future rent and people flow will be very considerable.
There are traditional main stores such as video games and KTV on the third floor.
There is a big cinema on the fourth floor, and there are many restaurants around the cinema, which can form a good human interaction like other floors.
The parking lot on the fifth floor is another highlight. The popularity of many shopping malls is getting lower and lower, and the rent can't come up, but since 20 12, shopping centers in Ningbo have noticed this. At present, two popular places in Ningbo, Impression City and Gaoxin Square, have designed three-dimensional parking lots to ensure that the popularity of the third and fourth floors will not be much lower than that of the first and second floors, and Red Star Macalline has spared no expense in developing the Aegean Sea in Ningbo (this will account for a considerable amount).
At the same time, it can be seen that Red Star Macalline and Red Star Commercial are indeed striving to realize "the value concept of being a respected integrated operator, the high awareness of social development and the unremitting pursuit of a noble life".
This is undoubtedly a great boon for consumers in Zhenhai.
Rose street style block meets the needs of investors.
Before we start this topic, let me ask a question. If there is a dealer selling under Impression City, how much can the rent be now? What can the price be?
The answer is completely imaginable. It's a pity that there is no dealer in Impression City.
But the Aegean sea does. One is Rose Street, and the other is the landlord of the community. Among them, Rose Street is an empty style that seamlessly connects with the shopping center.
Street, fashion street shop. The bottom business is in the most prosperous area of the old city.
The main area of Rose Street shops is about 50- 150㎡, with various forms, especially the height of luxury, and the height of the first floor is 5.7m. The floor of the residential building is 4.5 meters high, so buying one floor is equivalent to buying two floors.
In the layout of moving lines and formats, we should fully consider how to guide the passenger flow of shopping centers to flow naturally outward and make a natural transition everywhere. For customers, just like walking naturally inside the shopping center, they naturally come to Tianjie.
In terms of rent, the rent of a successful shopping center will continue to rise, especially in the downtown shopping center. The average rent of shopping centers in the third district of Ningbo can reach 10 yuan/ping, and it will continue to rise. The rents of Aegean Shopping Plaza, Rose Street and shoppers are completely comparable.
And thus achieve major unification such as unified investment, unified layout, unified planning, unified norms, unified guarantee and unified services.
In addition, the bottom business in the old city is already very popular, with the blessing of shopping centers. Think about how hot the urban forest merchants opposite Yinzhou Wanda are, and so will the merchants in Hongxing International Plaza.
Finally, shopping centers will not only enhance the value of shops, but also enhance the value of houses. Red Star International Plaza, as a comprehensive house, although its average price has exceeded 1 1 1,000 yuan/flat, its future value will continue to increase due to the opening of the Aegean Sea, much faster than similar houses around it. Those who buy early are lucky.