The programs of the New Year's Eve party are recorded in advance and then broadcast at 20: 00 on February 3 1. Bi Li invited artists from all over the world to participate, bringing together classic IP in the fields of film and television, animation, games, etc., integrating global youth pop culture, and starting a happy journey full of nostalgia and fantasy.
At the same time, the party innovatively created an interactive viewing experience of "fingertip universe" and three fingertip interactive games, which increased the audience's sense of stage participation and content interactivity. That night, the popularity of the party reached 330 million, setting a new record.
Bi Li Bi Li New Year's Eve party brought together more than 60 movie roaming IP.
This year is the fourth year of the "most beautiful night" New Year's Eve party. As a visual music evening based on symphony and with shadow roaming IP as the main presentation mode, the most beautiful night party 2022 collected more than 60 IP works, which was the richest year of IP cooperation in New Year's Eve parties over the years.
There are not only classic IP theme songs such as Assassin's Creed, Slam Dunk, Detective Conan, Three-body Animation, Shanghai Disney Resort, Digital Baby, My World, Wing Chun and Genshin Impact, but also Dungeon and Warriors, Happy Landlord Fight, Dance Troupe and Bubble Bubble.