The survey found that there are many professional sports weight-loss institutions in Beijing market, among which closed weight-loss training camp is one with obvious weight-loss effect. Our reporter made a detailed investigation on the closed weight-loss training camps made by the three major institutions.
The first category is a weight-loss training camp based on the original gym. Representative office: Baodiwo.
The second category is the training camp specially set up by professional institutions for weight loss. Representative office: Happy change.
The third category is a weight-loss training camp run by several coaches, and the representative organizations are: Happy 30, Slim and so on.
Now, let's take a closer look at their specific situation.
Brand awareness:
Baldivo:
National popularity: ★★★★★
Beijing popularity: ★★★★
Happy change:
National popularity: ★★★★
Beijing popularity: ★★★★★
Happy 30, slim, etc:
Not detailed
A website survey of netizens across the country shows that among those who are interested in losing weight, 43% know Baodiwo and 36% know Happy Change. Interviews with reporters in Wangfujing, Xidan, Zhongguancun, Guo Mao and other places on the streets of Beijing show that 66% of people who are interested in losing weight know happy changes, and 39% know Baodiwo.
The following mainly introduces happy change.
Happy Change was founded by the Sports Channel of Beijing TV Station in cooperation with the Fitness Center of the Training Bureau of the State Sports General Administration, with professional guidance provided by an advisory group composed of experts in fitness, nutrition, sports medicine and sports health care. The background of authoritative media and the country's highest sports management institution makes Happy Change brand trustworthy in weight loss training that must pay equal attention to both effect and safety.
Taking the Fitness Center of the Training Bureau of the State General Administration of Sport as the main training venue, all the fitness equipment was purchased by the Training Bureau of the State General Administration of Sport before the Olympic Games, which is the place where national team athletes change training. The venue is spacious and bright. (The office is in the office area of the General Administration of Sport)
There are a certain number of coaches with years of weight loss experience. The coach has the national senior coach certification. The head coach is a member of the senior coach certification evaluation team of the State Sports General Administration. All training camps are personally led by senior coaches.
The effect of reducing fat is obvious.
There is no "rebound" phenomenon at present, and there is no injury during training. The whole process is monitored by the professional nurses of Beijing Medical University, which has a strong guarantee for the training safety of the students.
It is reasonable to control students' nutrition, and there are special nutrition recipes. Students dine in the star-rated hotel where they stay, and the hotel restaurant caters according to the nutrition menu specially provided by the training camp. Retired experts from China-Japan Friendship Hospital serve as full-time nutritionists, and adjust nutrition recipes at any time according to the season and the training situation of students.
The places where students' lives change happily are more than three hotels around the State General Administration of Sport, such as the Sports Hotel, Dabao Hotel, Communications Hotel and Jinjiang Star of the General Administration of Sport.
In addition to coaches, there are full-time assistant coaches, medical staff and customer service staff. Medical institutions carry out physical examinations when entering and leaving the camp, and there are no reports of training injuries at present.