This job requires you to have enough enthusiasm, considerate service, profound professional knowledge and skills, and your own management. If you run your own business, you can make an appointment or open it at night, because beauty salons are all for others, so we can accompany others to have a rest.
If there are not enough people on the way, can you rent booths and tourists yourself and take as much as you earn? Or if it is too big, you can consider recruiting people.
You must lose money if you say so. See if you really like it, quality and user experience, and professional knowledge. Because the industry is booming now, as long as you graduate from high school, anyone with secondary school education can do massage, but if you want to compete in this field, you need too much experience to sum up.
It's not just a beauty salon. There is no risk in opening it. Nowadays, with the expansion of online shopping platform and the popularization of consumer knowledge, business is becoming more and more difficult.
In fact, my family opened a beauty salon when I was in high school. At that time, opening a beauty salon was really profitable. That was more than ten years ago. At that time, there were few channels for consumers to buy, the mortgage pressure was not so great, and the price was relatively cheap. A set of beauty products was originally cheap, and it can be done for half a year or even a year before 500 yuan. In addition, there was only one beauty salon in our town, so there were many customers at that time.
In my opinion, beauty salons are difficult to do now, mainly for the following reasons:
First, the workload is too heavy, and the fish and dragons are mixed. After wooing customers to apply for cards, they run away, so some deceived consumers are not interested in doing cards, and it is difficult for beauty salons to have regular customers.
Second, consumers have a more comprehensive understanding of beauty knowledge. If you go to the store to introduce products that are not professional and skilled enough, it will be difficult for consumers to trust you, so they will not do it at your place.
Third, the brand effect. Nowadays, most consumers pursue famous brands and like to choose strong brands or shops for consumption. Therefore, it is difficult to attract customers if you just open an inconspicuous facade on the street and are not a reputable brand.
Running a beauty salon is as risky as doing other businesses. As for whether you can do this business, it varies from person to person. My relative runs a beauty salon. Based on her experience, I would like to share the following points:
1. Do you have professional experience? If you just like it personally, or see that other beauty salons are doing well, and you have the idea of opening your own shop, don't open it early. Even if you hire an excellent manager, the risk is great, because once she leaves her job, the store will go bankrupt directly. Therefore, you must have rich experience. If you don't, at least your partner does. Interlaced like a mountain, this sentence is used here, and it is perfect.
2. Where to choose the location. Whether to choose a house along the street, a shopping mall or a community. Different places and different target groups adopt different strategies. At that time, relatives lived in a residential building in a middle and high-end residential area. The strategy at that time was price advantage, and the project selection was more traditional. The opening adopted the three drainage methods I suggested to her, which attracted 500 customers in one month and 60% became stable customers in the later period. In addition, the attractiveness of featured products is also an important factor.
Three. Whether the funds are sufficient. The beauty industry is a "high-profile" industry with great profits, but the rent and labor account for the bulk. Therefore, once the cash flow is cut off, whether you can "hold on for a while" is quite critical. Quite a few beauty salons have similar experiences.
In short, beauty salons are not as simple as imagined, such as your technician skills and services, "sustainable sales ability", and even directly determine the life and death of the store. Therefore, it needs careful evaluation.
At the mature stage of the market, there are risks in doing any business.
But beauty salons are high-margin industries with good cash flow, so if you really love this industry, you can still enter.
As an industry expert who has studied the development of 18 China beauty industry, I am optimistic about the future development of this industry.
From 202 1, the traditional beauty industry began to reshuffle. In the next 3-5 years, about half of the backward beauty salons will close down, and the rest will be upgraded into the era of "new beauty industry".
Remember, when you open a beauty salon in the future, you must have mobile internet thinking, be innovative, and pay attention to the customer's consumption experience.
I thought the same thing.
First, it is difficult to recruit people. Young people nowadays don't suffer too much.
Second: beauty salons are mixed, and there is no real technology and strength. Once customers complain, they will face the risk of fines and store closure.
Third: the choice of geographical location must be a place with a large flow of people and many high-end residential areas, and the rent will be tested.
Fourth, service attitude is particularly important, which can turn new customers into old customers, and old customers introduce new customers, which determines whether the store's future profit can be stable and sustainable.
Fifth: cash flow should be sufficient and supported by loans. For example, in case of force majeure, take this plague as an example. Without income for several months, employees' wages and rents will drag down small shops without cash flow.
Link to "Beauty Salon Outward Training Camp" course:
In this world, what business is risk-free and can make a steady profit without losing money?
Never seen, never thought!
There are three main risks in opening a beauty salon.
1
Investment risk,
Poor management,
Opening a shop didn't make money, lost money and closed down.
2. Product and service risks,
Be a customer's face, the product is disfigured,
Massage the client, the client asked you to exert yourself, and the result was a fracture.
It's useless to say after doing it, all kinds of wrangling,
Beauty salons do medical beauty projects.
Or the products and instruments themselves have potential safety hazards.
3. Sales risk,
For performance reasons,
Over-promotion, over-commitment, false commitment, cheating customers, regular customers,
Minutes by customer complaints and reports, was fined to close the store.
Opening a beauty salon is definitely risky, but there is a saying that risks and opportunities coexist!
1, capital risk
Needless to say, the first thing in the long night is definitely the financial risk. No matter what you invest, it is inevitable to inject funds, as long as the amount of funds in different investment projects is different. It is inevitable to open a beauty salon that the rent of the shop, the purchase of products and instruments, the interior decoration of the beauty salon and the salary of the staff. In fact, the outflow of funds for opening a beauty salon is mainly divided into two parts, pre-preparation funds and reserve funds. Together, these two items are not a small sum, so opening a beauty salon still needs to bear certain financial risks.
2. Product risk
At present, most beauty salons on the market are franchise stores, so products are generally taken directly from the headquarters of franchise brands, rather than products developed by themselves. When you choose to join this brand in the early stage, you are not sure that the products of this brand are the best, but once you choose, you can only choose to believe. When opening a store in the future, if the customer is allergic and uncomfortable after using the product, the customer will not go to the manufacturer of the product, but will only ask you to solve it. Therefore, opening a beauty salon also needs to consider product risks. When choosing a brand, you must shop around and try it yourself.
3. Brand risk
General beauty salons will choose to join brands, because joining brands not only saves money, but also saves a lot of detours. Most importantly, the brand has a certain popularity, which is very important for a newly opened beauty salon. Now that the beauty industry has developed, many swindlers cheat money under the guise of joining, and many brands emerge one after another in the market, which also brings heavy brand risks to investors. But it is easy to avoid those bad brands. When choosing a brand, first look at the qualification of the brand and whether there is a chain store. Finally, you must make a field trip, which will be much more reliable.
4. Operational risks
After investing in a beauty salon and getting all the preliminary work ready, a key factor is how to operate. A good operator determines whether your store can succeed. If the operators of beauty salons have no relevant experience, the operators are at great risk, and various problems will break out slowly. Many beauty salons have closed down because of poor management. If you don't have experience in running a store before opening it, you must take the time to study, otherwise the problems will begin to appear slowly, and it will be too late to recover.
Beauty salons recommend Pristine, a 20-year-old brand, which is trustworthy!
If you are a beautician who has been a technician for several years,
It is not recommended to open a beauty shop so easily.
If you are a boss who has been in business for many years,
Although he has never been in contact with this industry,
He is also more successful than a beautician.
Commerce is a one-stop shop.
Want to do a good business and open a good store,
We should do these things well first,
The first step is to study enough peers,
The second step is to locate the guest group and decide the decoration style and project according to the preferences of the guest group.
Don't wait until your shop opens to find that there are no customers. What if the project is not good?
When doing business, you should invest carefully. There must be risks. Don't invest at will.
As long as it's an investment, there must be risks, but I can still be trusted because beautiful countryside where I joined will have professionals to guide me and minimize my risks.
Coordinates: Shanghai
There are risks.
1. Customers who have allergies or other unexpected situations during in-store service should be involved in market supervision;
Second, they don't know the technology. Once the employee leaves, the customer will return the card if they can't serve.
Third, if you are inexperienced and a layman, once there is no guest consumption, rent and employee salary are big problems.