First, the trend of live broadcast with goods is self-evident, and stars want to come in and share a piece of it and see how hot it is. In fact, it is quite understandable for on-site shopping. This is actually an upgraded version of online shopping. At first, people chose online shopping because they were "lazy" and didn't want to go shopping, pack or carry things. Then online shopping appeared, letting you lie in bed and sit at home waiting for something to be delivered to your door. Today's live broadcast is the same, only adding several services that online shopping does not provide.
Online shopping means reading the introduction and then asking for customer service details. Even if you ask carefully, you will believe it. Seeing is believing. Some people taste what they eat in the live broadcast and tell their true feelings. Some people try everything on themselves, let alone use anything. Direct use on site is the essence of on-site shopping. So as long as people want to be lazy, live broadcast will always be popular.
Second, there is not a popular anchor who has not been exposed to false propaganda, depending on the direction of the follow-up events. I don't know much about live anchors with goods, but I see some similar news on hot search every day. Yesterday, I said that the anchor was selling fake, and tomorrow I said that the anchor was suspected of false propaganda. Anyway, as long as it is a red anchor, just like a star, there must be some negative news to follow. Either you created it yourself, or you hacked into the house on purpose. Anyway, no one is cleaner than anyone.
It is not the first time that Li Jiaqi has been accused of false propaganda. As early as before, he talked about the pot. At present, the wind is tight, and his team also issued a statement at the first time. It depends on how to deal with this matter later. If it is not handled well, he may be the next Simba. After all, now is the time to grasp the typical, and he is considered to be a "typical" with greater traffic than Simba.
Finally: although live shopping is very popular, I always feel that live shopping seems a bit lost. After all, the desire of online celebrities to sell things to make money is too obvious. If he really buys a fake, he will really cry and have nowhere to find it.