First, today's headline advertisement account opening audit regulations
1. Audit time
(1) The review period is 1-2 working days after the advertisement is submitted.
(2) The audit time is from 10: 00 to 18: 30 on working days.
(3) personnel on duty for more than 3 days (inclusive); No one is on duty at night and weekends.
(4) Fixed-position advertisements such as (4)CPT can be supported during non-audit hours as long as it is informed in advance during working hours.
(5) The rest of the advertisements submitted at non-review time will be automatically postponed to the next working day for review.
(6) If the advertisement fails to pass the examination, and the advertiser repeatedly submits the illegal advertisement with the same illegal plot for three times within 24 hours, today's headline may suspend its advertiser's permission to upload advertisements 1 day.
2. Audit scope of today's headline advertisement account opening
(1) Qualification requirements: including the subject qualification, industry qualification and authority qualification of advertisers.
(2) Advertising content review: including advertising entry map, advertising language, advertising link first-level page content.
(3) Link review: including the authenticity and standardization of the advertisement link address and landing page.
Second, today's headline advertising account qualification requirements
1. The qualification of an advertiser depends on the nature of the advertiser, and the advertiser shall provide the following qualification documents for review:
(1) scanned copy of the original business license of the enterprise unit. The information of enterprise units shall be inquired in the national enterprise credit information publicity system.
(2) Scanned copies of legal person certificates and organization code certificates of public institutions, and scanned copies of legal person registration certificates and organization code certificates of social organizations can be inquired at the National Organization Code Management Center.
(3) A scanned copy of the original business license of individual industrial and commercial households and a copy of the operator's ID card (the copy shall be stamped with the official seal of individual industrial and commercial households or signed by the operator)
(4) The original scanned copy of the business license (ICP certificate) of the telecommunications and information service industry, or the printed copy of the information of the ICP filing subject and the information of the ICP filing website inquired by the ICP/IP address/domain name information filing management system of the Ministry of Industry and Information Technology (stamped with the official seal of the website organizer).
(5) Hong Kong, Macao and Taiwan customers and foreign customers: legal and valid local business registration certificate.
Third, today's headline advertising account opening content restrictions
The entrance map, text and first-level page of advertising link shall not contain the following contents:
(1) content that violates Chapter II "Guidance on Advertising Content" of the Advertising Law;
(2) Advertisements of social software shall not contain any advertising language with sexual hints or other vulgar meanings, and shall not be publicized by means of live video or recording. No pictures of real people are allowed in the entrance map, and no naked pictures of real people are allowed in the first-level page.
(3) Advertisements shall not directly link social software such as WeChat as a medium to promote and sell their goods or services. If there is a WeChat account in the advertising text, there can be no description of the obvious selling tendency associated with the WeChat account.
(4) If there is a commercial invitation in the advertisement, it shall explain the specific goods or services promoted by the commercial invitation, and shall not simply take the commercial invitation as the propaganda content without specific goods or services. However, if a special application is made, big brands with good reputation are allowed to put in advertisements that simply invite investment to join during the publicity period.
(5) Competing products with "Today's Headlines" (including but not limited to "Tencent News" and "a little information") shall not appear in any part of the advertisement.
(6) Without permission, you may not directly or indirectly use the trademarks and trade names of "Today's Headline" or its affiliates, or the names of the staff of "Today's Headline" and its affiliates as any form of advertising.
(7) Advertising content shall not involve negative information of third parties, and shall not be attacked, belittled, vilified or maliciously compared.
(8) There shall be no recommendation without subject in the advertisement text, that is, where the recommended terms are involved, the subject of recommendation (specific to the name of the unit or individual) shall be clearly defined.
(9) There shall be no unfounded and unrealistic exaggeration in advertising words and pictures.
(10) The entrance picture of underwear ads cannot use the real picture.
(1 1) The login page of financial advertisements is not allowed to guide registration in disguised form.
Four. Review of today's headline advertisement account opening link
If the censorship advertisement of 1. link address contains the link address of other websites or webpages, it shall meet the following requirements.
(1) The original link directly pointing to the Apple AppStore must be used for the application download of the iOS system.
(2) The URL address of the link shall not be too similar to well-known e-commerce websites (including but not limited to Tmall, Taobao and JD.COM). It is difficult to tell the difference between them.
(3) The URL address of the link must be consistent with the URL address of the landing page, and it is forbidden for the landing page to jump directly to other URL addresses.
2. The page pointed to by the link address in the landing page audit advertisement must meet the following requirements:
(1) The main content of the landing page should be consistent with the advertised goods or services.
(2) The landing page must be adapted on the mobile terminal, that is, it must be suitable for opening in mobile devices such as mobile phones.
(3) There shall be no audio, video and other contents that seriously consume consumers' network traffic without consumers' consent in the landing page.
(4) Landing pages must not copy or imitate well-known websites (including but not limited to Tmall, Taobao, JD.COM, etc.) in form, so that it is difficult to distinguish them from these websites.