1. Why do you talk about the copy and content repeatedly?

2. What is the personal significance of writing articles, copywriting and writing? Do you think it's important?

If I teach you these two steps tonight, you will really benefit a lot.

Course purpose

How does Xiaobai quickly establish his own drainage copywriting system and passively obtain a steady stream of accurate traffic?

What is a drainage copywriting system? It is to let everyone write an attractive copy quickly within three hours after listening to the class.

Four major disadvantages

If you can't learn this lesson tonight, you can't understand it, you can't listen well, you will get the following four disadvantages and fall into the following four dead holes and four deep pits:

1, you can only actively add friends, and the pass rate is very low, and it is getting lower and lower.

2. Even if you take the initiative to add friends? The value is not great, and the transformation is slow.

3, repeat a lot of useless actions every day, just can't cash them.

4. Even if you write an article, no one reads it, no one opens it, no traffic, no conversion rate.

Four benefits

If you learn the content tonight, you will get the following four benefits in the future:

1, passively increasing a lot of accurate traffic every day.

2. Personal brand and image are established quickly, and the energy is much higher than others.

3. The turnover rate is high.

4. When others see the article, they want to read it. Read well. After closing the article, they want more. They are looking for you all over the world.

Methods: Drain the yin-yang fan of copywriting artifact.

Any martial arts has a mind. What is the formula of Yin?

Sixteen-character formula:

Abandon perfection, the only thing in the world, and exhaust your true feelings through sincerity!

The pursuit of perfection is a typical excuse for lazy people at present. A person can't accept his own defects in his bones, and he can never be a confident person! How can an unconfident person become a positive person? Afraid of shrinking to the extreme, not confident at all, claiming to pursue perfection. Bullshit! An unconfident person is not a positive person.

Writing articles and copywriting is essentially a person with high energy to influence people with low energy, and a person with high energy to absorb their energy. Writing articles and copywriting is just a means to absorb energy and make yourself stronger and more confident.

In fact, the pursuit of perfection means not accepting one's own imperfections, accepting one's own defects. A confident person, a real person has more energy than a dummy. This is the law of the universe.

There are three lectures today, and the energy is great and awesome, attracting you, and your energy is small.

Can Ma Yun and Ma Hua Teng attend three lectures? Watch it or not? Do you know that?/You know what? Because our energy is far less than others. In the future, you will crush today's three children, and the next three will crush these two people.

The more I pursue perfection, the more imperfect I am, and the more I am particularly lost. As soon as I am confused, I doubt myself, feel flustered, have no energy, don't know where to start writing, wait and wait, and get more and more flustered. The less energy, the less money. Same fans, same circle of friends, others can make money, but he just can't. Finally, he confirmed that he was not such a person. He had to be tough and ask for help.

It's no use not solving this problem or doing it. How to abandon perfection? Remember four words: unique in the world.

There is no good or bad without comparison, and there is no right or wrong without good or bad. You say perfect is perfect, you say imperfect is imperfect, and you say he is awesome.

There are only four words in the world, and there are billions of people in the world. You are the only one. Aren't you great? You are unique, so what you say is unique. The core is not right or wrong, but what you write is yours, and other people's affairs have nothing to do with you.

All-round narcissism, which boss is not all-round narcissism? Don't you think you're grandpa anymore? Without this aura, can your words touch people? Can someone add you through your copy? Qin Gui also gained three confidants through his copywriting.

Abandon perfection, the only word in the world, the first eight words, as long as what you write, every sentence and every word is a good word, write casually and say casually. Everything taught in the market is a lie.

The last eight words, soul, are not fixed. You can only feel that everything depends on feeling, which is invisible. When you straighten your heart, don't be afraid of defects, abandon perfection and stop pretending. The pretending here is not to disguise that crippled heart. When the heart comes out, the truth comes out, and every punctuation mark written by the heart and the truth is full of sensibility.

What writing skills are nonsense compared with soul, sincerity and truth.

The third primary school is not good at study and class, and love letters can be written well. Why? Sincerely.

If you are sincere and sincere, everything you write will have a conversion rate. Write an article for your children and friends.

No routine is the biggest routine.

I can't remember these things, feel my conscience, put down my disguise and chat with those people by writing articles. Even if it is three months of running water, accurate flow will come.

Yin-Yang Fan

The first trick, Yang Fan, is to ask questions and optimize the title.

From the perspective of the target group, ask 100 questions corresponding to your product. The level of asking questions is ten thousand times more important than the level of answering questions.

Transforming the 100 question just mentioned again to form 100 article titles, the title party is our only pursuit.

Second, shadow fans solve problems and create problems.

How to solve the problem? Create problems? The male fan above is the title of the article and the female fan below is the content of the article.

How to write an article, how to create problems and solve problems is divided into five steps, and the text has five steps:

The first step is to introduce a case or story. The first word of a pen must be a story and a case. No case in mind, Baidu, WeChat official account search. I can't find it, but I am doing it now.

Case introduction, story introduction, no, now make it up

The story focuses on two points, or through the story, bring the reader into a painful scene and let him feel the same. Either enter the bliss scene through the story and let him feel the same. Either enter the field of pain or enter the scene of happiness.

The second step is to ask questions and strengthen the conclusion.

The question in the title, then optimize the question of summing up the story, ask a question, ask yourself and answer it, and draw a definite conclusion.

The third step is to prove the story and strengthen the conclusion.

You can't reason with people, you can only tell stories. Tell another story in the third paragraph, repeat the conclusion just now, and repeat it for 3-4 rounds. This article is no less than 2000 words.

The fourth step is to end the problem and lead to the problem.

Finally, confirm this conclusion, confirm this conclusion again, and add that there are higher-level and higher-dimensional things and other voices, which lead to contradictions. What is the essence of this problem? Why introduce new problems and create contradictions?

After reading this paragraph, I must have something to say, eight words-predict the future and break it down next time.

The last step is to hide, hide and surpass the tricks. Ordinary people can definitely write an article in three hours by using Yin He's method to apply the framework.

The two strokes of Yin and Yang Fan are repeated every day, and the feeling is found in 99 days. 100 days kills peers 100 times.

The hidden trick is the trick from above. Getting through all acupuncture points in 52 classes, the special training camp for stationmaster is definitely a threshold that can't be bypassed. In the future, a group of lecturers will operate point by point, word by word.

abstract

Copywriting determines personal influence, and copywriting carries your character, temper and ideological weapon.

Ideas are as small as everyone, as big as an enterprise, as big as a country, as big as a certain doctrine.

The development of society, network and internet has created such a good opportunity for you to express your thoughts. What are you if the output is not good? Brand copywriting is the simplest, most standard and most grounded, constantly asking questions and answering them, day after day, year after year, year after year. When you put these keywords into society and network one by one, how much value do you create for society and network? How many footprints and keywords are left on the Internet is very important.

Sanshao has officially closed its partners and webmasters for one month after the 15th day of the first month. Calm down and arrange the operation of the company well, so that Sanshao has more time and energy to take you. I can't believe it. Can pupils keep a diary? An article makes you earn 1000. Do you want to write or not You said let me make money first, so I wrote, such a fool, only hehe.

The position of copywriting and thinking, no matter how the internet develops, you don't occupy it, and your opponent will occupy it forever.