1. It is forbidden to use national, world-class, top-class, first-class, unique, first-choice, top-class and national-level products, so as to fill the domestic blank, exclusive, first-class, latest, most advanced, the first brand, gold medal, famous brand, excellent, top-class, exclusive and the first in the whole network.
World premiere, first in China, first in the whole network, world leader, top technology, ace, sales champion, first (NO.1\Top 1), ultimate, permanent, ace, leader, leader brand, unique, unique, unprecedented and omnipotent. ?
2. It is forbidden to use absolute terms with the same or similar meanings as the highest, lowest, most, most fashionable, cheapest, latest, most advanced, largest, latest technology, most advanced science, best, largest, latest technology, most advanced processing technology, most fashionable, most popular and first class. ?
3. It is strictly forbidden to use words that cannot be verified, such as absolute value, absolute, big name, precision, super profit, leading brand, leading listing, superstar, famous artist, luxury goods, and one of the world's top X brands. ?
4. It is strictly forbidden to use exaggerated expressions such as 100%, international quality, high-grade, authentic, national, world-class, superlative and best.
Prohibited time limit clauses:
There should be a specific time limit. All group purchases must indicate the specific event date. It is strictly forbidden to use words that cannot determine the time limit, such as ending at any time, only this time, raising prices at any time, lowering prices immediately, and the last wave.
Forbidden authoritative words:
1, it is strictly prohibited to use the words recommended by national XXX leaders, recommended by national XX authorities, exclusively provided by national XX authorities, and specially provided by staff of state organs for publicity.
2. It is strictly forbidden to use words that claim that quality does not need to be tested, such as exemption from inspection, national quality inspection and exemption from inspection.
3. It is strictly forbidden to use RMB patterns (except those approved by the central bank). ?
4. It is strictly forbidden to use the words such as time-honored brand, China well-known trademark, special supply and exclusive use (except for exclusive use of Vipshop).
It is forbidden to use the word "click XX":
It is strictly forbidden to use words that are suspected of deceiving consumers, such as "Congratulations on winning the prize", "Free for All", "Surprise by clicking", "Trial by clicking", "Prize" and "Non-GMO products are safer".
It is forbidden to use words to stimulate consumption;
It is strictly forbidden to use words that stimulate consumers to snap up, such as "seconds kill", "grab the explosion", "if you don't grab it, you won't have a chance", "ten thousand people grab it" and "crazy grab it".
Suspected medical terms (ordinary goods, excluding special-purpose cosmetics, health foods and medical devices):
1, comprehensively regulating human endocrine balance; Enhance or improve immunity; Help sleep; Insomnia; Nourishing yin and nourishing yang; Aphrodisiac; ?
2, anti-inflammatory; Can promote metabolism; Reduce red blood; Produce an optimized cell structure; Repair damaged skin; Cure (except cure system); Antiinflammatory; Promote blood circulation; Detoxification; Anti-allergic; Desensitization; ?
3. lose weight; Clearing away heat and toxic materials; Clearing heat and promoting diuresis; Treatment; Sterilization; Sterilization; Antibacterial; Sterilization; Antibacterial; Disinfection; Expel toxin
4. Anti-sensitivity; Soft and sensitive; Shu Min; Slow sensitivity; Desensitization; Desensitization; Improve sensitive skin; Improve allergies; Reduce skin sensitivity; ?
5. Calm down; Calm down; Regulating qi; Qi; Promote blood circulation; Give birth to muscles; Enriching blood; Sedate nerves; Nourish the brain; Yiqi; Tongmai; ?
6. Abdominal distension and peristalsis; Diuretics; Dispel cold and detoxify; Regulating endocrine; Postpone menopause; Tonifying kidney; Drive away the wind; Hair growth; ?
7. Anti-cancer; Anticancer; ?
8. hey; Lowering blood pressure; Prevention and treatment of hypertension; Treatment; ?
9. Improve endocrine; Balance hormones; Prevention of ovarian and uterine dysfunction; Remove toxins from the body; Adsorption of lead and mercury; ?
10, dehumidification; Moisturizing; Treat bromhidrosis; Treat body odor; Treating yin and odor; ?
1 1, cosmetic treatment; Eliminate spots; Spots and cleanliness; Spotless; Treating alopecia areata; Reduce all kinds of stains layer by layer; Stretch marks; ?
12, hair regeneration; Hair regeneration; Have black hair; Stop taking off; Hair growth and alopecia; Seborrheic alopecia; Pathological alopecia; Hair follicle activation; 13, rosacea; Wound healing removes toxins; ?
14, antispasmodic; Relieve or alleviate the symptoms of the disease; Prescription; Prescription; The clinical observation effect of xx cases is obvious; ?
15, papules; Pustules; Tinea manus; Onychomycosis; Tinea corporis; Tinea capitis; Tinea cruris; Tinea pedis; Beriberi; Ringworm of goose's feet; Tinea versicolor; Psoriasis; Infectious eczema; ?
16, cold; Menstrual pain; Myalgia; Headache; Abdominal pain; Constipation; Asthma; Bronchitis; Dyspepsia;
17, knife wound; Burning; Scalding; Sore and carbuncle; Folliculitis; Skin infection; Names or symptoms of diseases such as skin and facial spasm; ?
18, microbial names such as bacteria, fungi, candida, pityrosporum, anaerobic bacteria, odontotrichum, acne, hair follicle parasites, etc. 19, estrogen, androgen, hormone, antibiotic, hormone; 20. Drugs; Chinese herbal medicine; Central nervous system;
2 1, cell regeneration; Cell proliferation and differentiation; Immunity; Affected areas; Scar; Joint pain; Frostbite; Frostbite; ?
22. Oxygen exchange between skin cells; Red and swollen; Lymphatic fluid; Capillary; Lymphotoxicity, etc.
Superstitious terms:
Bring good luck, enhance the sixth sense, dissolve villains, increase career luck, make money into treasure, be healthy and rich, enhance luck, help career, protect yourself, balance positive and negative energy, eliminate mental stress, reconcile air pressure, turn good luck into luck, everything goes well, people are prosperous, wealth is prosperous, help good luck avoid evil, and turn wealth into luck.
False advertising language of cosmetics:
Special effects; Efficient; Full effect; Powerful; Quick effect; Quick white; Wash white; Take effect after XX days; XX cycle is valid; Super strong; Activate; Omnidirectional; Comprehensive; Security; Non-toxic; Dissolving fat, liposuction and burning fat; Slimming; Plastic surgery; Slender legs; Lose weight; Longevity; Improve (protect) memory;
Improve skin anti-irritation ability; Eliminate; Clear; Dissolve dead cells; Eliminate (remove) wrinkles; Flat wrinkle; Repair broken elastic (elastic) fibers; Stop taking off; Adopt a new coloring mechanism and never fade;
Quickly repair the skin damaged by ultraviolet rays; Renew the skin; Destroy melanocytes; Block (block) the formation of melanin; Breast augmentation, breast enhancement, breast augmentation, and prevention of breast sagging (except breast enhancement and bodybuilding cosmetics); Improve (promote) sleep; Sleep and so on.
Judging from the provisions of some platforms and other provisions of the Advertising Law, it is best not to use the following words.
Related to "the most": for example, "the most advanced, the best, the best, the lowest price, the largest, the most comfortable, the most advanced, and so on."
Related to "level/pole": for example, "national level, world class, etc." "excellent, extremely fast, extreme, etc."
Related to "falsehood": for example, "100%, unprecedented, permanent and omnipotent, can cure all diseases, from medicine to medicine."
Extended data
The Advertising Law of People's Republic of China (PRC) was revised and adopted by the 14th meeting of the Standing Committee of the 12th NPC of People's Republic of China (PRC) on April 24th, 20th1May. The revised Advertising Law of People's Republic of China (PRC) is hereby promulgated and shall come into force on September 24th, 20 15. Article 9 (3) of its general provisions clearly stipulates the prohibited clauses, which are as follows:
Article 9 An advertisement shall not be under any of the following circumstances:
(a) the use or disguised use of National Flag of the People's Republic of China, national anthem, national emblem, military flag, military song and military emblem;
(2) using or using in disguised form the name or image of a state organ or a functionary of a state organ;
(3) using terms such as "national level", "highest level" and "best";
(four) damage the dignity or interests of the state, revealing state secrets;
(5) Obstructing social stability and harming public interests;
(6) endangering personal and property safety and revealing personal privacy;
(7) Obstructing public order or violating good social customs;
(8) Containing obscenity, pornography, gambling, superstition, terror and violence;
(9) Contents containing ethnic, racial, religious and gender discrimination;
(ten) hinder the protection of the environment, natural resources or cultural heritage;
(eleven) other circumstances prohibited by laws and administrative regulations.
References:
China PUFA Net-People's Republic of China (PRC) Advertising Law