Imagine, when you add a person's WeChat, where is the first way to know him? Must be looking at his circle of friends first, right? So a good circle of friends will undoubtedly give us extra points. But some partners don't know how to send it, so they simply don't send it. This is actually a waste of resources. In this class today, Cute will share with you how to build a good circle of friends. 0 1 [Why should we build a circle of friends] 1. There is too much traffic. On 20021wechat night, Zhang Xiaolong, president of wechat business department, revealed that 65.438+0.9 billion users opened wechat every day, among which 780 million users entered the circle of friends and 65.438+0.2 billion users posted the circle of friends. 780 million users have entered the circle of friends, accounting for 55.7% of the total population of China-your users are all in the circle of friends, can you not pay attention? 2. More harmonious user relationship. Your wechat has 2000 users. What should I do to do marketing or promotion? Private chat and advertising? It is estimated that users will pull you black soon. Many times, we think private chat is better, but is this really the case? Sending messages to 500 customers, only a few people reply, which is more realistic. It's not that private chat is wrong, but that the idea and order are wrong: first cultivate feelings in the circle of friends, build trust, and then talk privately. Friends circle is a weak relationship, private chat is a strong relationship, and the two are progressive. 3. It is suitable for people to create and construct a peer-to-peer private chat with users as participants; Point-to-many publicity, users onlookers. When chatting privately, no matter what kind of expression skills are used, the user knows that we want to make a deal with him; Send a circle of friends, the user knows that this is sent to everyone, not to him, it will lower the alert. 02 [How to build a successful circle of friends] 1. Create an attractive "business card" for yourself 1) Nickname: easy to remember, real person, and it is best not to have uncommon words when changing nicknames frequently. Read through, not too long, 2-5 words is appropriate. You can also use your real name, and try not to change it often. 2) Avatar: Kind, eye-catching and professional. It is recommended to use a real avatar instead of cartoon photos, which is more realistic. After users add it, they can quickly form a first impression through the WeChat avatar. 3) Personalized signature: emphasize value, consolidate personnel, business description and values (such as the stationmaster of inclusive finance service station of xx Bank in xx Village), and consolidate personnel (such as serving villagers, online 24 hours a day! ) business description (such as participating in the latest activities in the station with rich prizes) values (contributing to rural revitalization! ) 2. Building a circle of friends is a social field. Let others pay attention to you and remember you. First of all, we must create a personal image ip, that is, sell ourselves first and then promote products, which will increase trust. Therefore, in addition to advertising, you should send more real information about yourself, including personal life, feelings and other sharing, so that people feel that you are real. Reasonable distribution of advertising, life, interaction and other types of friends. 3. Friends circle should have script thinking. Remember, we send a circle of friends for a purpose, and we can't express it like a personal WeChat. Follow the script and let every circle of friends play their role. Script theme of friends circle: 1) Life record makes everything around you become the material of your hair circle. Every article needs to show the characteristics of humanized design. For example, send some insights I got when I read books (indicating that I am a person who keeps learning and pursuing progress); Send your own circle of friends who work in the field (indicating that you are a hardworking and kind person). 2) Authoritative endorsement means that you are professional and trustworthy with the help of well-known professional enterprises. For example, "I was invited by xx Bank to attend the xx Conference held by xx Bank today, and I felt a lot!" 3) No matter how good the user testimony is, it is not as good as what the user said. If your product is well received by users, you must remember to send a circle at the first time. When communicating with users at ordinary times, we should guide users to praise. 4) Interactive Welfare regularly carries out activities such as friends circle lottery and welfare delivery. 5) In case of hot events, you can express your opinions. Wisdom and sentiment in life, a short essay written in a circle of friends. 6) Dry goods knowledge You can also become a user's knowledge expert, popular science knowledge or small coup. 7) Fixed columns, such as sticking to the fitness clock every day and saying good night at a fixed time every day. Fixed columns will give people fixed expectations and form unique personal memory points. 4. Friends circle interaction skills 1) Clever use of likes, maintenance of friends circle content sent by users with weak relationships, selective likes, and at least 2-3 likes per week by a single user; If the circle of friends sent by users is frequent, the number of likes can be appropriately increased. 2) Write a short comment with your heart. You don't need to write too much content to comment on the content of users' circle of friends, but you need to carefully let users feel that you are seriously reading his content, not perfunctory words. 5. The circle of friends will compress the clarity of the picture. If your picture is not clear, it will be even more blurred after publication. It is suggested to use 1, 4, 6, 9 to send pictures, and the other figures will appear irregular. If you are forwarding an article, you should bring a carefully written recommendation, which will increase the user's click probability. Adding some words properly can make the copy more vivid. The copy of the circle of friends should be short, only to the point, not lengthy. If more than 9 pictures are published, use P-picture software to spell out big pictures, and send as many as you want. Remember to obtain the user's consent, mosaic name, head portrait and other sensitive information for the content of user testimony. Sending a video once in a while can add interest and surprise. Don't send content every day in your circle of friends, it is easy to be blocked. It is advisable to send 6-8 articles every day, and do not exceed 10. Hair bands have no fixed time. But prime time is basically universal, 8 am, 165438+ 0: 30 noon, 2: 30 pm, 4: 30 pm, 8 pm, 10. Don't be too concentrated in your circle of friends, don't send several articles at once, separate, separate, separate. This is not a special case. Don't set the circle of friends to be visible for 3 days and so on. , just open them all. 6. Make good use of the basic function of WeChat 1) to display in groups. After adding the user's WeChat, mark it as soon as possible. This label can be multidimensional, such as according to age, gender, occupation, etc. After grouping, we can use the grouping visibility function when making a circle. Through this form, the marketing effect of thousands of people can be achieved. A user may see five friends circle, but you may send dozens of friends circle that day. 2)@ When you send something valuable, you can use the @ function. This function is generally suitable for welfare, but be careful not to use it too frequently, only occasionally. 3) likes and comments often go to the circle of friends of interested or high-potential users to like and comment, increasing familiarity. Remember, reply with your heart and comment with your heart. 7. Clever borrowing tools are all mobile phone apps, which are easy to operate: 1) camera, mito Xiu Xiu, wake-up map, etc. 2) video editing, VUE, quick editing, etc. 3) Poster canva, Maker Sticker, Picture Monster 4) Post-it notes WPS, cloud notes 5) Creating a circle of friends for American writing is a long-term and systematic work, so don't be impatient. I hope that the above "friends circle marketing skills" can really be used by you and bring you practical value. Today's knowledge lecture hall is over. If there is anything else you want to know, please tell me in the comments section ~