1. Market advantage of scented tea: habit inertia of drinking tea: China has a history of civilization for thousands of years, and tea has penetrated into almost every field of social life. China people have a tradition of drinking tea, and there is a saying that "one day without Chaze's stagnation, three days without Chaze's disease". On many occasions, tea is still irreplaceable. Many tea brands have profound cultural heritage and historical origins, and they have quite stable demand in China. Judging from the historical evolution of the high-end tea market, the brand structure and regional structure of tea consumption are relatively stable.

2. Disadvantages of scented tea market: the backward promotion of modern technology; Product technology innovation is relatively backward. In the innovation of product production technology and the introduction of new products, the production technology of tea industry basically belongs to the traditional type, but some new technologies are adopted. Although new products are introduced faster, they are mostly reflected in the packaging and name.