Why do consumers want to read your article? Because you gave me value. Then there is your ability to impress me with what you implant behind providing value.
Soft writing, the real research in China began with melatonin, and later many products in the pharmaceutical industry made their fortune by soft writing. However, no one has made a very systematic study on network soft text.
The characteristics of soft text are as follows:
First, the turnover rate of soft texts is higher. ? Soft writing is a cliche, talk about feelings before going to bed. ? A man who speaks sweet words first makes women feel unloved and lovely. And the man who bullied his bow didn't want to look at it again, even wanted to slap in the face. ? Consumers don't want to look at you twice. Do you think it is possible to make a deal?
Second, soft text is more convenient for virus transmission. ? This is different from the ground. The network soft text reprint rate is high and sustainable. A soft article written by 20 10 and 13 made the headlines of a vertical portal. ? It can be seen that the vitality of soft writing is very strong.
Third, soft text is a brainwashing machine. ? Soft writing can wash away the deep-rooted ideas implanted in your mind. Put your own ideas into it and make consumers superstitious about your products. ? Once I wrote a soft article and spread an idea. I found that at least three consumers wrote this idea in their QQ signatures. There is also a product I recently operated. Just last week, a consumer told me that I didn't fall asleep after reading that article. This is the power of brainwashing.
The main points of writing soft articles:
1, giving soft text value. For example, I once gave a weight-loss essay such a value: the title is "I didn't eat after noon, which made me gain more than 20 kilograms"-its value lies in correcting the misunderstanding that consumers didn't eat after noon. This value can be unheard of by everyone, or it can dispel everyone's misunderstanding, or it can be an exclusive coup to reduce stomach. This coup can be copied, but it will be very beneficial for everyone after listening to it. In short, after reading it, everyone found your article very valuable.
Value is the core secret of viral transmission.
2. Create unique keywords. Before sending soft articles, you should first create unique keywords for your products. For example, if you sell weight-loss products, your idea is to lose weight for 30 days without rebounding. You can create a unique keyword: 30 days without rebounding-this keyword is implanted in the soft text. Then, use SEO to ensure that when consumers buy Baidu, your website must be ranked first. What is the result? Consumers are searching for this keyword, and the traffic must have entered your website.
3, the title must be visualized to attract attention. Metaphorical identity: "Little nurse loses 30 pounds a month, and she makes her own weight loss cheats"? Metaphor point of interest "the amazing truth that people lose 37 pounds without taking medicine"? The metaphor value is "30 days, I reduced from 137 kg to 99 kg". ? These sensitive words, called visualization, can grasp the inner needs of consumers.
4, pictures, pictures should be eye-catching, have a plot, or a strong contrast. Good pictures also have sales power. The application of copywriting pictures in the medical and health care products market is perfect. Speaking of selling well, there must be a long queue. Speaking of pain, you must have a twisted face; When it comes to the effect, there must be a comparison chart. You can read more newspapers at ordinary times.
Soft writing includes human nature, psychology, persuasion, temptation, promotion, intimidation, run, flattery, flattery, deception, commitment, speculation, speculation, hypnosis, dreaming, cake painting, experience, attack, brainwashing and other means. Only by using them skillfully can you become a master.
Precautions Original author: Knife Song
Don't exaggerate the value and deceive consumers.
Be careful to avoid keywords, or you will be blocked.