Many friends may wonder why Wuliangye, which has no car-making gene, suddenly has the first model. For example, Internet companies such as Weilai and Tucki are related to their transformation to pure electric new energy vehicles. After all, some programs in the car may have been developed by themselves.
I think it is understandable to say that Wuliangye builds cars by taking advantage of the east wind of new energy vehicles to achieve diversified development. However, the car Wuliangye made this time is a serious fuel car. It is said that driving does not drink, drinking does not drive. Two completely unrelated industries are now accidentally linked.
In fact, Wuliangye has always had a car heart. As early as 2005, Wuliangye had the idea of building a car. At that time, Wuliangye acquired the shares of Chen Xin Electric Power and established a joint venture with brilliance jinbei, but for various reasons, the project was finally shelved. Wuliangye transferred the equity of Chen Xin Electric Power on 20 1 1.
Although the car-making project has been put on hold temporarily, it seems that Wuliangye has always had an idea about it. In 20 18, Chery, eager to lose weight, peddled its sub-brand Yi Kai Automobile. Wuliangye, which seized the opportunity, made a decisive move and bought 565,438+0% shares of Yi Kai Automobile at a price of 2.494 billion yuan. At this point, Wuliangye's car-making plan has finally been implemented.
Today, two years after Wuliangye acquired Yi Kai Auto, it will finally officially release a new car-Xuan Jie, Yi Kai. It is reported that the car will be officially sold in May 2020.
Here's a digression. Searching for relevant information about Wuliangye car-making on the Internet is all about Yikai X3. But this car was sold in 20 16, and Wuliangye was officially acquired in 20 18. I can only praise the magic of these articles.
As can be seen from the naming method of the new car, it is different from the previous models in Yi Kai, such as X3 and X5, and the new car adopts the Chinese naming method. This seems to show that Yi Kai is determined to put the past behind it and set sail again.
Other than that, let's go back to the vehicle itself. "Big mouth" web design is a popular design style at present. The headlight shape integrated with the front grille also adds a lot to the face value. The suspended roof and penetrating taillights make the whole car look very textured.
Compared with the appearance, the design of automobile interior is out of place. The design of the whole center console looks a bit old-fashioned. Although equipped with 10.25 inch LCD dashboard and 10.25 inch large screen, the overall feeling is still very cheap. And judging from the photos, the texture of the screen seems to be average.
As for the motive, there is no exact news yet. However, referring to the previous products, it is more likely to be equipped with 1.5T engine and 5-speed automatic manual transmission or CVT gearbox.
Although it is the first time to formally set foot in the automobile field, Wuliangye's attitude is still worthy of recognition. However, I personally still think that Wuliangye is better to develop new energy vehicles than to build traditional fuel vehicles. After all, building a car still needs certain skills and details. In addition, if you want to gain a foothold in the market, you need a certain brand influence besides the excellent quality of your own products.
As a brand established on 20 14, Yi Kai? It changed hands on 20 18. There is almost no technology precipitation and the brand power is almost zero. Therefore, I personally think that it will be more practical to enter the new energy automobile industry from scratch, such as ethanol vehicles.
On the other hand, no matter whether it is a domestic or joint venture brand, there is no particularly outstanding SUV model in the market in the price range of 60,000 to 80,000. If you have to count, the Jietu X70 of the brother brand can be counted as one. I even think X70 can be directly priced as a direct competitor.
With the triple blessing of new factory, new shareholders and new models, Zhixuan is still a competitive model if it can guarantee reliable quality and more favorable price than X70.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.